|Ideas for Marketing and Sifting for Cohousing||<– Date –> <– Thread –>|
|From: John M. Gear (catalystpacifier.com)|
|Date: Mon, 7 Nov 94 14:56 CST|
One technique that worked in another life on another topic was to create small inserts for books in the library. Each week you go into the library (-ies) and, based on your estimate of who you're looking for, you slip one insert into each book/magazine. Then each week, you note which inserts were missing and, eventually, which ones generated inquiries. For this list some of the choices are obvious (if your library has any books on cohousing) but there are others. Look for Joe Dominguez and Vicki Robin's "Your Money or Your Life" for example, alternative home design books, books on life/work integration, etc. In magazines, go for Mother Earth News, Whole Earth Review, In Context, etc. I don't recommend being a pest. Don't create a lot of litter. One insert per book, and if you find that an item just isn't working, stop putting them in it. Your goal is to let the choice of reading do the screening for you, not to broadcast to the masses. It's cheap (darn near free), and gets you folks who already are actively seeking information on topics near to yours. Also: Have you exhausted the "free media"?? In Boston there must be LOTS of public radio stations that would love to do some community oriented programming around the coho movement, or would at least do PSA's for your meetings. You *can't* beat radio for reach and demographics. Call the local public radio station (I would prefer the non-NPR affiliate, but try them too), introduce yourself, what you're doing, and flat out ask for help. You might be surprised at how easy it is. Believe me, filling all that air space with fresh material is not easy for them. Cohousing is new, exciting, and appeals to public radio station audiences. I'd be curious to hear your results. Good luck, John Gear At 01:00 PM 11/7/94 CST, Christina_Hilliard-LCH005 [at] email.mot.com wrote: We are working very hard to expand our >group and to use our limited funds in the MOST effective way to do that. > What's the best way you've found to reach potential members, and draw > them in to their first meeting? Paid newspaper ads? Word of mouth? > Flyers around town? "Things to do" listings? Mailings? > > Has anyone tried mailings to "related" special-interest groups, such > a folk music society, orienteering club, sewing club, that type of thing? > > What strategies are best for rting "prospective" members and visitors > to associates... and on to full membership. We're using a buddy > system, and some other ideas. > John Gear (catalyst [at] pacifier.com) Catalyst Consulting Services -- "Words that Work, Guaranteed" Vancouver, WA (206) 260-0066 voice/fax
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