|RE: More-equal advertising||<– Date –> <– Thread –>|
|From: Rob Sandelin (robsanmicrosoft.com)|
|Date: Thu, 26 Jan 95 11:02 CST|
Chris Biow wrote: >This all depends upon context. If your goal is diversity and you >advertise in diverse ways, then there is certainly nothing wrong >with any one ad in a medium that fails to cover a Fair Housing >protected class (race, color, religion, national origin, sex, >familial status, handicapped status, per Civil Rights Act 1968 as >amended 1988). However, if your advertisements were exclusively >or disproportionately in such media, and you had expressed the >intention of using this tactic to fill a coho development >primarily with, say, families with children, I believe this would >constitute "discriminatory advertising". It could certainly earn >you a ruinous government investigation. So to extract something practical from all this it seems that recruitment committees need to hold their cards close to their chests so to speak when selecting how to recruit the people you want. The only way anyone is going to know how and where you advertise is if someone tells them. So the practical advise might be to not announce recruitment intentions at general meetings, keep that to the committee detail, with a broad goal of diversity for the large group. This way the odds of problems in this regard, which are pretty small to start with, actually get smaller with the smaller number of people who know about or are involved in the actual recruitment "plan." This makes good organizational sense anyway. Rob Sandelin Sharingwood
More-equal advertising biow, January 24 1995
- RE: More-equal advertising Rob Sandelin, January 26 1995
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