Re: Re: PR for cohousing | <– Date –> <– Thread –> |
From: Harry Pasternak (Harry_Pasternaktvo.org) | |
Date: 08 Aug 1995 14:11:27 GMT |
Here are a few suggestions to cohousers who are looking for other potential cohousers to plan and build an intentional collaborative/cohousing neighborhood. Get a copy of Salli Rasberry's "Marketing Without Advertising" which describes in a step by step basis how to tell other people that your group exists. Some of her other books: Seven Laws of Money, Honest Business, Running A One Person Business. Salli is also one of the "consultants" to Briarpatch, a network of 1700 one person/family businesses---over a twenty-five year period 80% of the Briarpatchers are still in business (the national average after 25 years- 10% are still in business). If you read Salli's book you find that: - In general advertising doesn't work; but marketing does. - You don't need any money to market; but you need lots of time. - You will often confuse potential cohousers (and the media) unless you can define in "35 words or less" what you mean by cohousing or collaborative housing. Salli along with Claude Whitmyer, Claude Miquelle, and others are facilitators involved in a workshop "The Common Sense Approach To Running A Small Time Contracting Development Business" (or how to not go bald or bankrupt!) Harry Pasternak - sent via an evaluation copy of BulkRate (unregistered).
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Re: PR for cohousing MartyR707, August 4 1995
- Re: PR for cohousing Martin Tracy, August 7 1995
- Re: PR for cohousing RAYGASSER, August 7 1995
- Re: Re: PR for cohousing Harry Pasternak, August 8 1995
- Re: Re: PR for cohousing Collaborative Housing Society, August 9 1995
- Re: PR for cohousing Greg Emil, August 10 1995
- Re: Re: PR for cohousing Rob Sandelin, August 10 1995
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