|Promotional literature||<– Date –> <– Thread –>|
|From: Cbwhy (Cbwhyaol.com)|
|Date: Mon, 3 Jun 1996 10:48:02 -0500|
Here at Synergy we are gearing up for a big marketing push for new members to sign on before the build stage. Our goal is to have enough members to be able to build the entire project out in one phase. Part of that work involves putting together promotional literature to give out besides the usual 'what is cohousing' newclippings of which we have many. I have a few questions regarding how other groups have handled or are handling this work. 1. How important is a logo, especially in a competitive housing market. Some members feel since we are in a very competitive busy new housing market that we need to look professional. The don't believe grassroots will work here. A few people feel differently. We know we can just create something (typeface) on our computer, but should we invest in something 2. Has anyone used professional marketing people to put together a cohesive marketing package. If so, at what stage? We are still doing it all ourselves but wonder if we'll need professionals at some point. 3.Is anyone willing to share their promotional literature with us? When looking at others groups' materials we see how they have effectively addressed the very same challenges we need to address. Why reinvent the wheel? One thing I notice is that cohousing groups must constantly market themselves. Our experience is that the best free marketing there is can be a favorable article in the right publication. Make sure they include your phone number. We have 3 local dailies in the 3 counties we live near and each one has done at least one article about us. They give us lots of credibility. We are constantly trying to figure out how to reach new ears.We try to do presentations to specialty groups who may not know of us. At the Boulder conference I heard Mino Sullivan of the Cohousing Center say they spend about $1500/new member. That made a huge impression on us and opened our minds to parting with some cash. We also seek out fairs of conferences where we might meet like minded souls (Earth Day, Folk Festival ). Face to face contact is the key to getting someone to a potluck of business meeting. I would love to hear any comments on the list or send personally to me at Cbwhy [at] AOL.com Also please send any materials you are willing to share to: Corey Yugler 710 NW 6th Ave Dania, Fl 33004 954-921-0434 Synergy Cohousing- Will be the first North American cohousing to have a pool (Is that tempting or what?).
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