|Importance of logos in marketing||<– Date –> <– Thread –>|
|From: Diane Simpson (dqsworld.std.com)|
|Date: Mon, 3 Jun 1996 20:09:13 -0500|
I don't have any studies from Seigel & Gale to back me up, but as a graphic designer, I feel that the overall consistency of your pieces is more important than the logo. You don't want to design one piece using Helvetica and then another one using Triplex. Also the "look and feel" of the pieces should be consistent--don't make one using lots of white space and then the next one cram everything in because you want to save paper. It would be a good idea to sit down as a group and plan your advertising campaign first. What is the biggest newspaper/magazine you're likely to advertise in? What is the smallest? You should design for the smallest ad, and resize up from there--it's very difficult to keep the layout consistent while resizing down. Are you going to have to do horizontal layouts or vertical? or both? Figure this out before you start sending in your advertisements. Are the publications 1 color, 2-color, or 4-color? Plan your color palette in advance so that if you design something for 4-color you can easily translate it to 1 or 2-color. My advice: simple is better. Do you have a Pantone book? You will need one in order to communicate with your printer about what colors you want if you are planning on doing 2-color jobs. The AIGA (American Institute of Graphic Ats) puts out this great little book called "Graphic Design for Non-Profit Organizations" It was written and designed by one of the all-time greats in graphic design, Massimo Vignelli. I'll get you the address if you're interested. There's also another book that would be very helpful, "Looking Good in Print" by Roger Parker. I have to go now, husband-man awaits. "Whine, whine...get off that boob-tube!" See ya round, like a donut! ----------Diane;.> @@ @@@@ Diane Simpson dqs [at] world.std.com | | J P C O H O U S I N G | "| 263 Chestnut Ave. #1 | V| Boston, MA 02130-4436 617-522-2209 ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
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