|RE: T-shirts||<– Date –> <– Thread –>|
|From: Rob Sandelin (Floriferousmsn.com)|
|Date: Fri, 27 Jun 1997 09:05:12 -0500|
Having group t-shirts is more than just marketing, its a group thing. It makes people visibily identify with being in the group, something that is subconsious but seems to enhance peoples sense of belonging. On the surface its just a tshirt, but inside peoples head it is a strong message: I belong. That is the same pyschology of team uniforms, it seems to work. >From a marketing perspective it helps sort out who the players are in larger group scenes, like at the Coho Conference I attended in Baltimore last month it was easy to spot the Liberty Village folks because they all had these t-shirts on. The advantage is that away from the tables or booths people who do not want to crowd in to the table will approach you because they know you are part of the group. Also, sometimes people want more one on one sort of experiences and being able to identify you with a particular group lets them find you in the hall, out back or where ever and ask that personal question they didn't want to ask at the table in front of all those people. That opportunity to get that personal concern or fear dealt with could be the make or break point for some folks. One local group, I think it was Winslow, made a t-shirt that said on the back: Ask me about Cohousing! I heard from one of that group that the message worked hugely in all kinds of places, sort of like a walking billboard, and people came up to her on the bus, in the store, on the street and asked her about cohousing! She even got a TV on the street interview because of that shirt! So I would encourage tshirts, buttons, bumperstickers, you name it. Be sure the important words are readable from a distance, most people will not walk up and obviously read your t-shirt. And avoid putting major slogans across the chest area of the shirt. I remember one conference where the staff shirt had a slogan like: "I'm available", printed on the chest of the shirt and NONE of the women would wear them, for obvious reasons. Rob Sandelin Sharingwood Cedar Village permaculture retreat center (forming) ---------- From: cohousing-l [at] freedom.mtn.org on behalf of Leni Reed Sent: Wednesday, June 25, 1997 8:23 PM Subject: T-shirts I'd like to propose to our group, (the EcoVillage of Loudoun County, Virginia), that we get EcoVillage t-shirts made. It seems that this would be useful for marketing. Does anyone have any experience with using t-shirts for marketing? What are the pluses and minuses? Also, any tips on creating t-shirts for maximum marketing impact would be appreciated. Thank you. Leni Nazare EcoVillage of Loudoun County, VA
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