|RE: CNN coverage||<– Date –> <– Thread –>|
|From: Rob Sandelin (Floriferousmsn.com)|
|Date: Fri, 25 Jul 1997 08:29:40 -0500|
My concern about not being ready is that we have no real organization that could take advantage of this opportunity at national exposure. My only national TV media experience is with evironmental campaigns, where we had a whole set of activities planned and poised, a whole story setup and rehearsed, so when the camera was on, we could use to the best advantage, and also get the maximum mileage out of it. There were several, messages, in the story in USA today that I not sure were the greatest, for example, lots of references to communes, resale, prices. Granted, some coverage is better than no coverage, but if CNN paints Cohousing as a bunch of wacky, communal, hot tubbers, then the coverage will have hurt the movement more than helped it. As several people have pointed out, it takes some savvy to deal with this stuff to get OUR message out. Which is why most organizations that deal with the media have a specialized branch of people devoted just to that. Spokespersons and media relation directors who know the bites. There are some very savvy media people in cohousing who really ought to be driving this sort of stuff (not me) Folks like Gary Shifler come to mind for instance from Synergy (Hi Gary, don't you love me volunteering you for stuff?), Zev has a good handle as well (Hi Zev!) There are many others I am sure. So my notion that this is premature is coming from that point and also that we really don't have anyway to capitalize on this nationally. Its great to have pictures and soundbites, but, as someone pointed out, 2 million people suddenly find out that this is really cool and it actually exists. OHMIGOD! where do I get more information....uh.....uh....uh.... Who do I call? For instance do 2 million people call the folks in Atlanta? For their sake, I hope not. Rob ---------- From: cohousing-l [at] freedom.mtn.org on behalf of Fred H Olson Sent: Tuesday, July 22, 1997 2:55 PM Subject: Re: CNN coverage While the recent flurry of publicity is noteworthy, it is not the first national media publicity - the Twin Cities Cohousing Network has long used excerpts from TV network and PBS publicity. Lately I've used the RCMA video. Hopefully this is not the last. Rob, do you sense that this may be our 15 minutes of fame and we may not get another chance to be ready to take advantage of it? My message "Washington..." listed the points I emphasized: One other thing I did not mention in my note to cohousing-L was where to get more information. The reporter assured me that there would have a "more info" box. The three resources I cited were: 1) the Book 2) Cohousing Mag 3) www.cohousing.org Note that I discouraged her from giving cohousing-L major exposure, folks who look over www.cohousing.org and are still interested can find how to access cohousing-L there. WRT to Rob's note on not being ready to deal with mass exposure, at least 2) and 3) have the potential to be updated as times goes by so referals to new local groups can be updated for example. BTW the Twin Cities Cohousing Network limps along due (in my opinion) the dynamic of the originally active folks getting busy with building their community (Monterey). I still hold a slight hope that some of those folks will have a second wind one of these days. In the mean time I feel limping along (and maintaining a phone number and address) is better than dying. Fred -- Fred H. Olson fholson [at] tc.umn.edu Zipcode: 55411 (612)588-9532 Amateur radio: WB0YQM List manager of: Cohousing-L See www.cohousing.org and nbhd-tc the Twin Cities Neighborhood issues list. See www.freenet.msp.mn.us
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