Continental Coho Org. - Graphic Identity
From: Steve Farley (
Date: Sun, 17 Aug 1997 14:57:28 -0500
I would add a very important element to Michael Mariner's goals for the
continental coho org that, early on,  you need to create not just a name,
but also a very strong and consistent graphic identity including a logo,
typefaces, and specifications for consistent use across all public
materials--especially business papers, handouts, website, the Cohousing
Journal, national display advertisements, and everything else.

As corporate organizations know, a strong and consistent image is just as
important as a strong and consistent message--both need to be given equal
attention and respect in order to reach the largest possible audience most

So don't just put graphic identity on the task list _somewhere_, put it
_high up_ on the list!

Steve Farley
Tucson Neighborhood Development Corporation

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