|press release instructions, new Coho Netwk||<– Date –> <– Thread –>|
|From: Marci Malinowycz (SoDanceclassic.msn.com)|
|Date: Wed, 24 Sep 1997 11:13:09 -0500|
Kay Abrahams is still on the road, so I'll post the press release in a message I'm sending at the same time as this message. For those that received a hard copy of the press release at the conference, the one I will post contains her final edits entered after the brunch plus minor copyedit tweaks by me. This message contains her instructions, which were on the reverse side of the conference handout. For questions about the press release or the instructions, contact Kay at kayruth [at] aol.com and (303) 554-1799. -- Marci Steps for disseminating this press release Sept. 21, 1997 Dear Cohouser, The national transition team and I have prepared this press release to help get the word out about Cohousing and the formation of our new umbrella organization: The Cohousing Network. As you know, the media is a powerful tool and your grassroots effort will surely make a difference. I suggest the following steps in contacting your local newspaper or other media outlets you wish to approach. Telephone the newspaper and ask for editorial. Then ask for the news assignment desk. You should then be connected to the news assignment editor (or whomever is sitting at the desk at that time). Indicate that you're calling with news about the Cohousing movement. You may want to pause and ask if the person is familiar with the concept. Most likely, you'll need to say a few lines of explanation: e.g. resident created neighborhoods and we're developing one here in _______ (your town). Indicate you have a press release you'd like to fax. Pause and ask if they're interested in seeing it. If yes, get their fax #, send ASAP, and follow up with a phone call, perhaps an hour or two later to: 1) find out if they received the release; and 2) would they like to cover the story. The press release may stimulate the news dept. to assign a reporter to do a full feature story on your community and on cohousing in general. In your cover note for the fax, I suggest you indicate that the national media has recently been reporting on the cohousing movement, with recent articles in USA Today (July 15), The New York Times (Sept. 7), plus recent broadcasts on CNN (Sept. 13) and upcoming programs scheduled for "Sunday Good Morning America" on ABC-TV and "Dateline" on NBC-TV. (The press is often more interested in a story if other media outlets have covered it first.) It would be helpful for your local press if you supply them with other articles that have been written and you put together a press kit. Suggest you include the following stories that are in your blue take-home folder: Metropolitan Home (Jan/Feb '97), Vegetarian Times (July '96), Mothering (Winter'94), and the growth of cohousing in the U.S. chart. Please feel free to delete my name on the press release and type in your own name and number, or add your name and keep me as a backup contact. I am willing to make myself available as a resource if you want help or guidance in the media contact process. I am designating Wednesday nights from 7-9 pm (Colorado time) to take calls at (303) 543-9482. I'm suggesting half hour blocks of time per person, and would appreciate if you would call or e-mail me by Tuesday morning the day before to schedule a time (e.g. 7-7:30 pm or 8:30-9 pm). I'll call or e-mail you back to confirm. I'm also volunteering to collect, organize and maintain a resource library of media coverage of cohousing. If you have any stories, videotapes or audiotapes of cohousing reports-both current or in the past- I'd appreciate it if you would mail them to me at: Kay Abrahams 3770 Smuggler Place, Boulder, CO 80303-7248. Best of luck in all your efforts. Kay (e-mail: kayruth [at] aol.com). (303) 543-9482.
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