|Re: finding members||<– Date –> <– Thread –>|
|From: jackie wallis (wallisMcs.Net)|
|Date: Mon, 19 Jan 1998 10:30:20 -0600|
> I am asking the list for any examples of fliers or newspaper > advertisements or anything to get this group going. Do I have > to cough up a lot of money right away on advertising etc.? > > Any help with marketing in an extremely conservative market > would be greatly appreciated - because the attitude I am > getting around here is.."didn't free love end in the sixties?" > > Shelly DeMeo > Greater Hartford Cohousing > One committed family I expected the same kind of reaction when I started my group here in far-west Chicago suburbs last September and was astounded when it didn't happen. I now have a mailing list of 30+ people and have a core-group of 8 households. Wow! I did several things: 1) Post fliers at my church. Being a Unitarian-Universalist comes in handy sometimes, they don't consider cohousing weird at all. :-) 2) Post announcement of new group forming on this email list. 3) Contact regional cohousing organization, get their mailing list and contact the people in my area, and also get into their newsletter. 4) Post fliers at bookstores (Border's and Barnes&Noble) and the biggest draw has been the flier in Whole Foods Market (huge health food store). Make sure to incude definition of cohousing on your flier since most people don't know what it is. 5) I've also had my meetings at Border's in their Cafe area. Since I arranged this thru their managers they included the meetings in their monthly calendar of events. 6) And what made the group real was a pot-luck at my house. I mailed an announcement to all the names I had, inviting them all. I asked them to RSVP and let me know what kind of dish they were bringing (entree, veggie, salad, etc). Then a couple days before the pot-luck I called them all. It seemed the dish idea really helped cut down on last minute cancellations because they knew they were bringing only one salad, or whatever. I had 19 adults and 8 kids show up to the house. WOW!! So, the DuPage Cohousing Association is officially off the ground, with the first core-group meetings starting this week to decide if we are cohesive enough in our vision to build one community or if we need to split into more. I figure the more the merrier, and since 90% of the work is the same we might as well do it together. I'll keep you posted! Jackie Wallis Burning Soul of DuPage Cohousing Association
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