|Marketing After Movein||<– Date –> <– Thread –>|
|From: Judith Linton (judithlintonprovide.net)|
|Date: Tue, 19 May 1998 20:43:32 -0500|
I'm forwarding on a message from Carol Tucker who is the convenor of our Marketing Committee: > Sunward Cohousing of Ann Arbor is in the process of developing a > marketing/public relations strategy for the long-term. Our current > strategy (monthly public information session and brunches, and > bi-monthly open business meetings; regular paid advertising in the > past) successfully sold our 40 housing units, and we anticipate that > almost all members of our community will be living on-site by the > fall. So we're moving from a "development" stage to a "maintenance" > stage. Now, we're interested in changing our strategy to better meet > our needs (less effort if possible), as well as continue to inform > people about cohousing. To that end, we'd like to know from > communities that are in the "maintenance" stage: > o what is your current marketing/public relations APPROACH (who are > you trying to reach, and why? > o what is your current marketing/public relations STRATEGY (specific > activities)? > o what strategies are successful and/or effective, in your > experience? > o any advice you could offer us? > Many thanks in advance... > (your name & email or me: Carol Tucker carolt [at] umich.edu) Judy Linton judy [at] sunward.org (home) xzw5mj [at] ype.gmpt.gmeds.com (work)
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