|Media publicity as a sales tool||<– Date –> <– Thread –>|
|From: Fifomonday (Fifomondayaol.com)|
|Date: Thu, 8 Jul 1999 22:38:13 -0500|
We have all wondered how best to promote a new cohousing community in the media in order to find residents and promote sales. Without a doubt having a news worthy event, with visual appeal, helps! Liberty Village, in rural Frederick County, Maryland, recently sent out a few hundred copies of a press release to publicize delivery of our first two (modular) homes. Although no media attended the actual delivery, the Baltimore Sun published a short excerpt from the release and later sent a reporter and photographer to our site to interview some of us. Yesterday the Baltimore Sun published a lengthy illustrated article about Liberty Village, including our phone number and website address. Today the Washington, DC, NBC TV station WRC (channel 4) picked up on the story, sent out a camera team, and gave us two minutes of favorable coverage on the 6 p.m. news tonight! The Baltimore Sun article and pictures can be viewed at <A HREF="http://www.libertyvillage.com/baltsun/index.html">balt_sun article </A> (which is just one page on our website <A HREF="http://www.libertyvillage.com/">liberty village</A> ) The full addresses of these two sites are http://www.libertyvillage.com/baltsun/ -- for the article http://www.libertyvillage.com -- for everything. We are really excited and encouraged by these developments. Perhaps it is true what they say: Build it and they will come! Michael Barrett -- Webmaster at libertyvillage.com --------------------------------------------------- Liberty Village in Libertytown is Maryland's first cohousing community, where there are still lots available for sale and buyers get to customize their house size and select options.
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