|Advertising advice||<– Date –> <– Thread –>|
|From: pattymara (pattymarajuno.com)|
|Date: Thu, 30 May 2002 08:35:01 -0600 (MDT)|
Dear List, Once again, Chris nails it right on the money. Advertising is a waste of money, in conventional, print ad formats. The alternatives worked for us, the local public radio station volunteer time (with plugs, interview shows etc) worked for us, and the "posters in the right places" worked for us. We advertised in the Cohousing Journal for a couple of years with a quarter page ad, because the price was very affordable, but I'm not sure if it hooked us any hot buyers. We just felt good about supporting the journal. This all happened over four years ago when Tierra Nueva was in our marketing phase. In the past year, we have had a couple of resales, and the owners used the classified ads on the cohousing website. They did get responses from that. I have a feeling that a group website, with a link to the national cohousing website, is one of the best ways to get the word out. Getting the address of your website out: alternative press, public radio, posters in the right places. It's all a circle. coheartedly, Patty Mara Tierra Nueva, central CA coast mmm ________________________________________________________________ GET INTERNET ACCESS FROM JUNO! Juno offers FREE or PREMIUM Internet access for less! Join Juno today! For your FREE software, visit: http://dl.www.juno.com/get/web/. _______________________________________________ Cohousing-L mailing list Cohousing-L [at] cohousing.org Unsubscribe and other info: http://www.communityforum.net/mailman/listinfo/cohousing-l
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