|Supporting forming communities--national ads & local signs||<– Date –> <– Thread –>|
|From: Tom Hammer (thammer302yahoo.com)|
|Date: Wed, 14 Jan 2004 10:13:15 -0700 (MST)|
We were thinking that it would make sense to advertise in some national publications that would be of interest to Cultural Creatives. Examples might be Utne Reader, Mother Earth News, or Communities Magazine. I'm sure you can think of lots of others. However, we don't have the financial resources to advertise by ourselves, and our ads in a national magazine would be very inefficient. Would it make sense for the forming communities to pool advertising money and advertise, with cohousing.org as the contact? I can think of some inequities/problems: --already built communities that have a unit or two to sell would get free advertising. --what would happen if some forming communities didn't want to chip in? One solution to the above would be for all the communities who want to advertise would to pool some of their advertising funds, using perhaps some formula based on # of members, # of units for sale, etc., and try it out, and have a separate web site where only they are listed. There could still be a link to cohousing.org for further info. I'm sure there are other creative solutions. Another way that we could pool resources is to start having some of the signs printed up nationally, that plugs cohousing.org, but has a space or pocket where local phone numbers could be slipped in. Then individual communities could buy and place as many as they wanted. Thoughts? Tom Hammer for Concord Village __________________________________ Do you Yahoo!? Yahoo! Hotjobs: Enter the "Signing Bonus" Sweepstakes http://hotjobs.sweepstakes.yahoo.com/signingbonus _______________________________________________ Cohousing-L mailing list Cohousing-L [at] cohousing.org Unsubscribe and other info: http://www.cohousing.org/cohousing-L
Supporting forming communities--national ads & local signs Tom Hammer, January 14 2004
- Re: Supporting forming communities--national ads & local signs Tree Bressen, January 21 2004
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