Re: Evolution of marketing - AGAIN | <– Date –> <– Thread –> |
From: Chris ScottHanson (chriscohousingresources.com) | |
Date: Mon, 11 Dec 2006 11:46:03 -0800 (PST) |
Tendancies I have noticed include: More supporter type personalities, fewer pioneer types. More large unit buyers seem to come along towards the end. More families with young kids who were too busy to get involved earlier.More group emphasis on actual sales to buyers and less on selection of new members.
Being aware of these (and any other) tendencies will help you shape the actual experience you have.
I would be interested to hear what others have noticed. Chris On Dec 11, 2006, at 11:04 AM, Karen Hoekstra wrote:
I posted this topic last week with no response, but I'm very interested to hear some feedback. I'm not giving up! So here is a slightly abbreviatedrepost: At Newberry Place, we've just broken ground with 15 of our 20 unitspre-sold. I'm wondering if communities that are already up and running can speak to how the membership process and/or the members themselves changed from those who joined during the design and development process to those whojoined during and after construction?To those who have sold units during and shortly after construction, was the marketing of those units different than that used to bring members on boardearlier in the process? Do you think a change in the focus or style of marketing is beneficial once the transition from design/development to construction and completion has been made? Thanks, Karen Hoekstra Newberry Place Cohousing Grand Rapids, MI _________________________________________________________________ Cohousing-L mailing list -- Unsubscribe, archives and other info at: http://www.cohousing.org/cohousing-L/
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Evolution of marketing - AGAIN Karen Hoekstra, December 11 2006
- Re: Evolution of marketing - AGAIN Chris ScottHanson, December 11 2006
- Re: Evolution of marketing - AGAIN Rob Sandelin, December 11 2006
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