|Re: Seeking Marketing Advice||<– Date –> <– Thread –>|
|From: Carol Gulyas (stewartgulyasgmail.com)|
|Date: Sun, 22 Jul 2007 05:48:33 -0700 (PDT)|
This link is a helpful place to list your home. http://www.greenhomesforsale.com/ Also this one: http://www.listedgreen.com/ ---Carol Gulyas www.greengeezer.com On 7/20/07, Craig Ragland <craigragland [at] gmail.com> wrote:
Mary, WiseAcres is great - I really enjoyed meeting with you folks when you hosted the NICA meetings a few years ago. It would be great if some of you would come participate in NICA events... we missed you at our annual Summer Gathering of a couple of weekends ago - it was a wonderful event out at the Goodenough Community retreat center Sahale. STEP 1 Help your community get over the confusion on whether or not WiseAcres is a cohousing community. You look like one, smell like one, and, I believe, meet all six of the criteria published by Coho/US (described here on the IC Wiki, also see the link to what is NOT COHOUSING): http://wiki.ic.org/wiki/Six_defining_characteristics_of_cohousing You are a cohousing community, even though the development of WiseAcres preceeded the initial 1990s growth spurt of the cohousing movement. Actually, quite of few of us in the PNW are cohousing variants in a variety of ways, e.g. Sharingwood coho (lot model, with no common house for years), Songaia coho (conversion from an "intentional community" with a common house for 10 years before units were buit), Maxwelton Creek Cohousing (8 wildly different custom Whidbey Island homes on 20 acres of land), Winslow Coho (one of the few coho cooperatives), etc. STEP 2 Make it clear on your website that you are cohousing... MANY people believe they know what cohousing is and find it of much more interest than other forms of community, which they are generally confused about. STEP 3 Add more about your community to your website - perhaps its just exposing some of the private content (behind your member "wall") to the public? Or, it may be posting photos, maps, content about your vision, life together, etc. - just check out other cohousing websites. For many of us cohousers, our websites were core outreach vehicles, enabling prospective members to discover us. About half of Songaia's 13 family members first learned about us via the web. And that was pre-2000, when the web was much less commonly used. STEP 4 Develop your free online presence on other highly related websites. One of your other members asked me to list the home on the NICA (Northwest Intentional Community Association) website on our "Communities Seeking Members" page and here 'tis: http://www.ic.org/nica/seeking.htm (by the way, there's a link to their website and the house for sale on this page) That's an OK place for a listing, but as I told that person, the NICA site gets a small fraction of the traffic (albeit highly targeted) that either the FIC or Coho/US directory receives.... which brings us to an inconvenient truth: I'm afraid that your Communities Directory listing: http://directory.ic.org/records/?action=view&record_id=6352 (by the way, there's a link to their website and the house for sale on this page) is just awful. Very few people will ever find your listing because your record lacks any search criteria - except your name and location. And even fewer would follow the link to visit your website... (and, as mentioned in STEP 2and listings like yours are not even included in the Cohousing Directory: http://directory.cohousing.org To appear in the cohousing directory, you need to post enough information publicly about yourself so that our directory editors actually believe that you are a real cohousing community... see this IC Wiki page for more on that and how to get in the cohousing directory: http://wiki.ic.org/wiki/Communities_Directories This page also includes some other directories that might also apply to your community... are you also an Ecovillage? Songaia decided that it isn't really one (at least not yet). However, there are plenty of all types of communities that claim that title, including the classic "egalitarian" community Twin Oaks!!! For many cohousing communities, the two Directory listings are the largest single source of web traffic from people who don't already know about you... and it costs you nothing, other than the time to build out a decent listing - really just a few hours. I've lovingly crafted Songaia's listing (which appears in both directories) for several years now. So here's a pretty well developed listing (in the Coho/US version) for contrast with yours: http://directory.cohousing.org/us_list/?action=view&page=view&record_id=1533 STEP 5 With a house at that price point, it would also be really smart to pay for online classified ads on both the Coho/US site and the FIC site. They both offer incredible values compared to almost any other advertising venues (just check out the price for a one day listing in the Seattle Times). You might also consider Google Adwords - but you really NEED a decent destination page. STEP 6 Get over the "we only communicate about ourselves when we have something to sell" mentality. You really need a persistent presence and need to take names... You need to let people give you their email addresses from your homepage. Anyone who goes to Songaia's homepage: http://www.songaia.com can scroll to the bottom of the page and subscribe to our Songaia Announcements list. Its a really low volume list and they can very easily unsubscribe whenever they want. It was core to filling the last 4 rentals that came up at Songaia. In the case of one rental, the owner got a response from the person that rented from us 2 hours after I sent out the announcement. We've actually had great luck getting influential people in the communities movement tracking us and passing information on to their friends and family. STEP 7 Network with others of us in the movement... we had 5-6 community seekers at the last NICA meeting - one couple (with money) has visited a bunch of cohousing communities in the NW, but hasn't found one that has units for sale that they like. Maybe they would have visited Wise Acres if you had been there to tell people about your community's rare opening. The Northwest and the Mid-atlantic (MAC) are two of the few regions with active regional groups. Its sometimes surprising how few people living in community, who spend lots of time reading and writing about community (on this listserv, for example) actually come to workshops or retreats or presentations or gatherings to network and share with others who are also living lives in community. Most of these events are very low cost and we consistently get great feedback about them. STEP 8 Post questions like you did to lists like this one - but include links to your directory listings (after you build them out) and your website (after you built it out). I don't really have many other highly relevant community listservs to point you at... but if you discover them, please help grow the movement by posting them to the IC wiki here: http://wiki.ic.org/wiki/Email-based_lists P.S. Here's the IC Wiki listing on this Listserv: http://wiki.ic.org/wiki/Cohousing-L Good luck! Craig Ragland Songaia Cohousing Coho/US Board Member ---------------- From: "mary rain" <maryrain [at] hotmail.com> Subject: [C-L]_ Seeking Marketing Advice To: cohousing-L [at] cohousing.org Cc: info [at] wise-acres.org Message-ID: <BAY120-F24DDF0965A06FDC0523000DCF40 [at] phx.gbl> Content-Type: text/plain; format=flowed Wise-Acres Cooperative is a small intentional community (9 households) in Indianola, WA that infrequently has opportunities to join. The last time a house sold here was four years ago! In fact, in our 15 year existence, there have been only 4 sales in total. We do maintain a strong and positive presence in the greater area, but Indianola is a rather small, waterfront town, so word does not seem to travel far. Does anyone have advice for effective advertising/marketing venues, communication networks, etc... to reach folks who are interested in being an active participant in our cohousing community and would love to move to Indianola, WA? We currently have an opening, and are wishing we had built a mailing list when the need was not imminent. Thanks! _________________________________________________________________ Cohousing-L mailing list -- Unsubscribe, archives and other info at: http://www.cohousing.org/cohousing-L/
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