Re: Online or Social media marketing - what has worked for you? finder's fees?
From: Oz (
Date: Tue, 22 May 2012 16:25:13 -0700 (PDT)
I used to do the primary marketing efforts for Songaia - although we called
it "outreach" rather than marketing back in the day.

Almost exactly half of the Songaia members and associates first connected
with us via our website...
(p.s. our site is ancient, as parts have not been updated since before
move-in way back in 2000)

We sold out before construction and have always been full - except when one
past member unilaterally decided to list her home with a Realtor, rather
than use our own community resources... silly person.

All but that one sale have been private - to other members or associates
without real estate commissions. Our largest traffic sources have been the
Cohousing and Communities directories, advertisements, and
organic search.

Before we sold out, I made extensive use of paid search words, but that was
back when you could buy traffic for pennies per click. If you are using
them today, I HIGHLY recommend that you use geo-targetting to avoid paying
for traffic from long distances. If you don't, you'll be paying for
irrelevant traffic and competing with other communities and cohousing
businesses - thus unnecessarily increasing the cost per click for everybody.

Oz Ragland

Results generated by Tiger Technologies Web hosting using MHonArc.