Re: Online or Social media marketing - what has worked for you? finder's fees? | <– Date –> <– Thread –> |
From: Oz (ozsongaia.com) | |
Date: Tue, 22 May 2012 16:25:13 -0700 (PDT) |
I used to do the primary marketing efforts for Songaia - although we called it "outreach" rather than marketing back in the day. Almost exactly half of the Songaia members and associates first connected with us via our website... http://songaia.com (p.s. our site is ancient, as parts have not been updated since before move-in way back in 2000) We sold out before construction and have always been full - except when one past member unilaterally decided to list her home with a Realtor, rather than use our own community resources... silly person. All but that one sale have been private - to other members or associates without real estate commissions. Our largest traffic sources have been the Cohousing and Communities directories, cohousing.org advertisements, and organic search. Before we sold out, I made extensive use of paid search words, but that was back when you could buy traffic for pennies per click. If you are using them today, I HIGHLY recommend that you use geo-targetting to avoid paying for traffic from long distances. If you don't, you'll be paying for irrelevant traffic and competing with other communities and cohousing businesses - thus unnecessarily increasing the cost per click for everybody. Oz Ragland ozragland.com
- Re: Online or Social media marketing - what has worked for you? finder's fees?, (continued)
- Re: Online or Social media marketing - what has worked for you? finder's fees? Sharon Villines, May 24 2012
- Re: Online or Social media marketing - what has worked for you? finder's fees? Judy Baxter, May 24 2012
- Re: Online or Social media marketing - what has worked for you? finder's fees? Catya Belfer, May 23 2012
- Re: Online or Social media marketing - what has worked for you? finder's fees? Oz, May 22 2012
- Re: Online or Social media marketing - what has worked for you? finder's fees? Judy Baxter, May 22 2012
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