|Re: What is your Marketing Budget||<– Date –> <– Thread –>|
|From: Sharon Villines (sharonsharonvillines.com)|
|Date: Thu, 31 May 2012 09:00:55 -0700 (PDT)|
On 31 May 2012, at 10:21 AM, R Philip Dowds wrote: > Zero. While our Bylaws have tons of stuff to say about community interests > in unit sales and occupancy, our tradition has been to leave the whole thing > entirely to the private market buyers and sellers. However, we just went > through a (re)visioning process, and one of the themes that emerged was that > of being more intentional about community demographics — especially as we all > age in place, and run the risk of becoming a retirement home. So it's > possible we'll be moving toward more pro-active marketing. Maybe. We also have no marketing budget and don't involve ourselves in sales unless asked. We do help on a personal basis to inform friends and one member keeps a list of people who have expressed an interest. When he hears that a unit is available, the list is notified first via email — no other promises are made to them and they don't pay a fee to be added to the list. While I think communities should involve themselves in sales, particularly orienting potential buyers so they properly self-select, money for marketing isn't the determining factor in cohousing sales. Perhaps an ad on Cohousing.org, but otherwise posting flyers and neighborhood email lists so neighbors know, telling friends of residents, and posting to Cohousing-L so friends of other cohousing community residents are informed. A notice on your website with full information — "Contact Me for Information" doesn't intrigue people who may become more interested with the details available. To my knowledge this has produced all our buyers and renters. One person has placed Craig's list ads for a roommate since she rented a bedroom regularly for several years. Two sellers have hired real estate agents with no results except a delay in sales because when a real estate agent gets involved, residents tend to relax efforts because a contract is binding for usually 6 months. Hiring agents has also caused friction in the community because the agents knew zip about cohousing. Their tours of the property were laughable to non-existent, even though they had been informed. It's hard to know if you should step in and correct what the agent is telling a seller — like you can do whatever you want in the CH, it's as much yours as your home. All you do is reserve it for exclusive use. If you hire an agent, be sure they attend an orientation _and_ an event of some kind before you sign a contract so you know they understand that the community and the CH are part of the package. And that they can't just go posting huge signs on common property like they do with houses. One sign was so big it looked like the whole place was for sale. Sharon ---- Sharon Villines Takoma Village Cohousing, Washington DC http://www.takomavillage.org
- Re: What is your Marketing Budget, (continued)
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