Re: What is your Marketing Budget
From: Doug Huston (hustonashlandcoho.com)
Date: Sat, 2 Jun 2012 19:29:55 -0700 (PDT)
Sorry, I meant to just send this 'in-house' to my neighbor Melanie.
- Doug

On Jun 2, 2012, at 6:41 PM, Doug Huston wrote:


btw  - We have a marketing budget of $200 (which has been rolling over
and there's more than that now) and we have $250 for Coho/US.
(separate).

On Jun 1, 2012, at 8:45 AM, Melanie Mindlin wrote:


We have an ongoing budget of about $300 a year.  We spend $200 of
that for our community fees to the National Cohousing Association.
We believe that Coho/US is serving our community most by keeping
cohousing in the public eye and maintaining a website and directory
where people can learn about it and find our community if they are
looking in our area.  Having a public presence also confers
legitimacy with appraisers, another important resale issue right now.

We have also used money from our marketing line item for small legal
items that have come up during resale.  We haven't needed money for
"advertising" since our initial sales, but it's surprising what
other items come up during the couple of resales we have had.
Melanie

On Jun 1, 2012, at 3:16 AM, cohousing-l-request [at] cohousing.org wrote:

Message: 1
Date: Thu, 31 May 2012 10:03:09 -0400
From: <111rmp [at] gmail.com>
Subject: [C-L]_ What is your Marketing Budget
To: <cohousing-l [at] cohousing.org>
Message-ID: <033a01cd3f36$1d023440$57069cc0$@com>
Content-Type: text/plain;       charset="US-ASCII"

We would like to know what cohousing communities Marketing (aka
Outreach/Membership) Annual Budgets are.  This would include
anything that
supports marketing and selling homes and/or attracting new
members.   Is the
budget supplemented by individuals paying and if so how much?



I am happy to keep your responses anonymous and confidential and
collate
them for others later.



Here at Nubanusit, marketing has been carried primarily by individual
owners.



-Richard

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