|Re: Marketing Expense for forming community||<– Date –> <– Thread –>|
|From: Oz (ozsongaia.com)|
|Date: Wed, 6 Jun 2012 09:12:24 -0700 (PDT)|
Jim, as the former Coho/US Exec Dir, I think I can see it from both sides of the table. >From your point of view, having a table can help you connect with prospective members -- As Sharon points out, lots of people looking for Cohousing will attend. And people willing to spend a few hundred dollars to learn more about cohousing are among your best possible prospects. -- While members of many forming groups will be attending, most are unlikely to form meaningful connections with most of the most professionals or activists or other networkers. With a table, all of them will (at least) see what you're up to. You really want these folks to know about your project, as they are in a position to tell people they meet from your area about your project. They may also see other ways that they can help you. -- Other groups, who rely on networking alone, will be invisible - most attendees won't even know they're at the conference. -- It gives you a PLACE, which, in addition to PEOPLE, is core to what Cohousing is all about anyway >From the Coho/US point of view, having a table helps you connect with Coho/US and the Movement --- Coho/US mission includes helping groups like you through its Free Directory, Paid Advertising, and Paid Conferences --- You'll be working with Barb, the Coho/US Advertising Manager. Barb is great to work with and can help you in a variety of ways during and after the conference. --- Coho/US knows that forming groups provide core energy to the broader movement. Aligning with the Coho/US board, staff, and many supporters (activists and professionals) helps grow Cohousing in the United States, --- Coho/US operates on a shoestring and badly needs any support and people/groups are far more willing to spend money on goods and services than they are to whip out their credit cards to make donations: http://cohousing.org/donate What is one new member worth to you? Other groups have offered finders fees of $1000 to $5000, but don't usually resort to this until they actually have unsold units which they are carrying (paying on the construction loans/mortgages). Trust me, you'll be SOOOOO much happier if you pre-sell all your homes BEFORE construction and almost any reasonable expense is really cheap in contrast. Oz Ragland ozragland.com On Mon, Jun 4, 2012 at 7:54 AM, Jim O'Connor <jimpen1 [at] gmail.com> wrote: > > We are a forming community in Eugene OR trying to decide whether to spend > $300 or$500 on a table at the national conference. None of our members has > ever been to the conference. Could some people who have been to the > conference and exhibited comment on the worth they found for forming > communities? It would help. > Jim OConnor > Oakleigh Meadow Cohousing > Eugene OR > _________________________________________________________________ > Cohousing-L mailing list -- Unsubscribe, archives and other info at: > http://www.cohousing.org/cohousing-L/ > > >
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