Re: Community name and re-sales: Impact?
From: Willow Murphy (
Date: Mon, 4 Feb 2013 12:53:07 -0800 (PST)
Hi Marcia,
We changed our name a few months ago from ElderGrace to Sand River
Co-housing.  We had a complete consensus about this.  We are a senior
co-housing group, but decided not to emphasize the senior, and rather
emphasize the co-housing part.  We want to attract folks who are interested
in the co-housing lifestyle, as different from a conventional retirement
community.  Our brochures and website, of course, mention the 55+ aspect to
our community.  Its too soon to know how this will or won't affect our
sales or re-sales.

We are sustainable, although this is not indicated in our name, but in our
information and outreach.  We are located in Santa Fe, New Mexico.  Best,
Willow Murphy

On Fri, Feb 1, 2013 at 10:18 AM, Marcia Fein <marciafein [at]> 

> We are discussing our community name. Some of our members feel that having
> the word "cohousing " in our name may slow, deter, dampen, lower property
> values for, resales. Others believe that it is a good way to attract new
> members that are truly here for community rather than for real estate/a
> place to live.
> 1. Have you had this discussion? What has been your experience?
> 2. Is "cohousing" in your name? Has it affected your community positively?
> negatively?
> 3. Has your community name affected the sustainability of your community
> and/or its culture over time?
> Please share you thoughts with us, and let us know your where you live.
> Thank you!
> Marcia Fein, Mountain View Cohousing Community (maybe soon Mountain View
> Commons), SF Bay Area, CA.
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