Re: Cozy cohousing home near downtown Sacramento | <– Date –> <– Thread –> |
From: Michael Barrett (mbarretttoast.net) | |
Date: Thu, 9 Jan 2014 22:36:51 -0800 (PST) |
Because nobody changed it (yet).I read the initial notice of a "Cozy cohousing home near downtown Sacramento" for sale, and as I often do, wanted to "look" at the community - and discovered no website. My comment was:
Sounds like cohousing, has cohousing in its name, is listed at http://directory.ic.org, BUT DOESN'T HAVE A WEBSITE ! Well, I guess it's not a requirement . . . . but it's sort of customary ? . . . . expected? Seems to have set off a totally unexpected firestorm of comments, some with quite strong opinions. Michaelat Shadowlake Village in Blacksburg in southwest VA - where the temperature only went down to a balmy -3.1°F the other night, surely a lot warmer than Madison where I see you got to -18° (assuming you are actually in Madison and not just an alumna who has perhaps long since moved onto warmer climes)
http://www.shadowlakevillage.com----- Original Message ----- From: "Karen Carlson" <kcarlson2 [at] wisc.edu>
To: "Cohousing-L" <cohousing-l [at] cohousing.org> Sent: Thursday, January 09, 2014 11:18 PM Subject: Re: [C-L]_ Cozy cohousing home near downtown Sacramento
Is there a reason why this discussion is under the subject line of "cozy home..."? Karen c On Jan 9, 2014, at 8:20 PM, Muriel Kranowski wrote:I don't mean to offend, but I do think the "we don't need no stinkin' website!" folks are looking at it from the wrong perspective - that is, if promoting resales is important to them. The significant perspective is that of the possible outside purchaser, one with no prior connection to the community. These days, people who have serious intentions typically don't just phone and say "tell me all about your community." They expect to learn some basic info about you before they decide to make that first contact, and they expect to find that basic info on your website. I suspect that mindset has been encouraged by the easy availability of on-line reviews for products, restaurants, and just about everything that you can buy or rent or experience - people want a preview before making any kind of commitment. I also think that not having a website gives the impression that your community is closed to new people. It's like saying "Move along, find another community to check out, we're not in marketing mode here." You can look at other communities' websites and crib heavily - no need to be super-creative. You do need a few photos, but surely someone has a digital camera or at least a smartphone? You need to say how many units, their general configuration and size, describe the common house and the site, and anything special or unusual that you do or have - your particular "flavor" as a community - and of course, give people a way to contact you, by phone if you have a contact person who enjoys chatting with people, and (or only) by email. You can link to the national website cohousing.org to provide the basic FAQs for "What Is Cohousing." Have someone who can write well (even, or perhaps preferably, someone who doesn't live there) review it for good English usage and a coherent and welcoming message before it goes live - sloppily written text will hurt your community's credibility. It's true that someone needs to be the website manager if only to update the Units for Sale/for Rent page, but once you've put a basic website in place it need not take a lot of time or special know-how to keep it up. Just don't let anyone create for you a highly technical site that only he or she knows how to maintain; stick to basic easy-to-use website-building software. Plan to look at it every few years so you can update if needed. We did a complete overhaul of our original website about 5 years ago and haven't changed its basic layout since - added a few photos to the Photo Gallery, and of course the sales/rentals page is kept up-to-date. Muriel Shadowlake Village Cohousing, Blacksburg, VA_________________________________________________________________ Cohousing-L mailing list -- Unsubscribe, archives and other info at: http://www.cohousing.org/cohousing-L/_________________________________________________________________ Cohousing-L mailing list -- Unsubscribe, archives and other info at: http://www.cohousing.org/cohousing-L/
- Re: Resales Was Cozy Home near downtown Sacramento, (continued)
- Re: Resales Was Cozy Home near downtown Sacramento Ann Zabaldo, January 9 2014
- Re: Cozy cohousing home near downtown Sacramento Muriel Kranowski, January 9 2014
- Re: Cozy cohousing home near downtown Sacramento Moz, January 9 2014
- Re: Cozy cohousing home near downtown Sacramento Karen Carlson, January 9 2014
- Re: Cozy cohousing home near downtown Sacramento Michael Barrett, January 9 2014
- Re: Cozy cohousing home near downtown Sacramento David L. Mandel, January 9 2014
- Re: Cozy cohousing home near downtown Sacramento Sharon Villines, January 10 2014
- Re: Cozy cohousing home near downtown Sacramento Richard L. Kohlhaas, January 11 2014
- Re: Cozy cohousing home near downtown Sacramento Richart Keller, January 11 2014
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