|Marketing efforts that worked well?||<– Date –> <– Thread –>|
|From: Carolyn Dyer (cdyer1621gmail.com)|
|Date: Sun, 29 Jun 2014 20:30:08 -0700 (PDT)|
Iowa City Cohousing, which is in the process of submitting our site plan to the city planning and zoning commission and has about one-third of the needed member households, regularly asks folks who express and interest in us how they learned about us. Most often people mention an announcement on Iowa Public Radio. We have done them 3 or 4 times and they are repeated about 10 times over a couple of weeks. Expensive, but a good audience. We hold informational meetings 2 times a month and post posters in area businesses and libraries. We have put ads in the programs of the city's summer arts festival, the program of a performing arts center, and notices in all the online calendars of events we can find and qualify for. Word of mouth is important, too. We hold a "Friends of Iowa City Cohousing" meetings once a month at which we have a speaker on a topic of interest to us that we hope other people who will find interesting and then learn about us in the process. Examples of topics include: natural play areas, a project in which an area town is putting the whole community on a solar grid, edible landscapes, how to get funds for a down payment from a home equity loan or second mortgage, and sustainable storm water management. We have developed an email mailing list of about 200 people who have expressed even the slightest interest, and we notify people about every event. We also have field trips open to anyone on our mailing list--to many different small houses, places using different kinds of heating and cooling systems, a salvage barn, IKEA to see kitchen layouts, to another cohousing community, etc. The field trips are fun, and people get to know us on the sometimes long rides and meals we share along the way. People have joined right after one or another of our field trips. In my view, all these things add up. As time goes on, more and more people are familiar with us and an ad or poster or announcement finally strikes a chord and moves a person to attend an informational meeting. and follow up. Our website contains a great deal of information about us, our values, our site, etc.
- Marketing efforts that worked well? Jerry McIntire, June 28 2014
- Re: Marketing efforts that worked well? Jerry McIntire, June 30 2014
- Marketing efforts that worked well? heidinys, July 1 2014
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