|Subject: Re: Marketing efforts that worked well?||<– Date –> <– Thread –>|
|From: Carolyn Dyer (cdyer1621gmail.com)|
|Date: Tue, 1 Jul 2014 12:46:11 -0700 (PDT)|
Re: AnnZabaldo's comments. Good point about the web address for Iowa City Cohousing. It's http: \\iowacitycohousing.org <http://\\iowacitycohousing.org> Our website has brought us people from out-of-state, and it serves a community-building function for current members as well as those with a continuing interest in becoming members at some point. We have about one-third of the number of needed members and plan to begin construction when we have half the number needed. We have quite a number waiting in the wings for prices and floor plans, and we are working on them now. Now is the appropriate time for a planning and zoning review and city council vote. We think NPR is a good investment for us. Besides the members who have first learned about us on the radio, we are becoming more and more well known in town, and that stimulates word-of-mouth referrals and eases our way into banks, city departments, contractors, etc. which is important because Iowa City Cohousing is the first cohousing community in the state. The NPR announcements and the recognition it generates provides opportunities for us to talk about cohousing on a one-to-one basis. These announcements have also stimulated interest in the news media which have covered us quite well. We have done NPR announcements only a few times and then in conjunction with a blitz of other forms of marketing highlighting particular meetings at opportune times and including our URL for general information. We have a facebook page. We have a system of responding to emails and inquiries that works well, and we follow up with email messages after a new person attends one of our meetings. Our site is spectacular, with long views of the part of the city and the Iowa countryside in 3 directions, and we offer tours of the site to anyone at any time. Carolyn Dyer Iowa City Cohousing, developer of Prairie Hill Cohousing Community iowacitycohousing [at] gmail.com
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