Re: Marketing: The Elevator Drop Pitch
From: Steve Welzer (
Date: Thu, 7 Jan 2016 10:41:35 -0800 (PST)
(our forming group was just in the process of endeavoring to come up with 
something succinct . . . would love to get feedback)

The hypermobility of modern society has led increasingly to a sense of 
"ungroundedness" and isolation. Relationships tend to be ephemeral and 
superficial. Support systems tend to be institutional rather than 
communitarian. We live within massive organizations, networks, and nations 
rather than within communities.

The old conception of a real community was: a stable group of familiar people 
who sustain life together while caring for a particular place on earth felt to 
be Home. The goal of our ecovillage project will be to recreate such by 
incorporating various aspects of cohousing, permaculture, green building, and 
alternative energy . . . as well as the sharing of resources and life 

Steve Welzer
Ecovillage New Jersey project

From: Cohousing-L < [at]> 
on behalf of Ann Zabaldo <zabaldo [at]>
Sent: Thursday, January 7, 2016 10:24 AM
To: Cohousing-L
Subject: [C-L]_ Marketing:  The Elevator Drop Pitch

Hello all —

I just uploaded this week’s Mid Atlantic Cohousing newsletter to the MAC 
Cohousing Blog.   The main entry is on how to construct an elevator drop pitch 
for marketing.  This is a short 10-30 second pitch you can use to enroll 
someone into using  your product or service or cohousing community.  You can 
read about it here:

I’m sure many of you have developed and used these pitches in building your 
community.  I’d like to collect them and post them both to the MAC website and 
to the website so they will be available references for everyone. 
 You can read the blog posting and click on the link to submit your suggestion 
or you can email it to me directly:

ann.zabaldo [at]

Please put “Elevator Drop Pitch” in the Subject line.  Don’t forget your 
contact info so we can attribute your entry to you.

If you need help formulating an elevator drop pitch, you can email me with this 
request using the same info above but change the Subject line to:  Request for 
Assistance with Elevator Drop Pitch.  We’ll post these as well for feedback 
from the cohousing community.

As always, both the newsletter and the cohousing blog are FREE.  The newsletter 
you do have to sign up to receive.   You can do this by clicking on the 
SUBSCRIBE button on the Home Page:

The cohousing blog is generally updated one day after the newsletter is 

Thanks, all!

Best --

Ann Zabaldo
Takoma Village Cohousing
Washington, DC
Principal, Cohousing Collaborative, LLC
Falls Church, VA

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