Re: Marketing: The Elevator Drop Pitch
From: Ann Zabaldo (
Date: Fri, 8 Jan 2016 09:09:14 -0800 (PST)
Hey Steve!

How good to hear from you!  Thanks for subscribing to the Mid Atlantic 
Cohousing newsletter.  Always happy to have feedback on the newsletter!

Tell us more about the EcoVillage — is this Delane’s project you’ve been 
working on?  Or a new project?  What’s the status?

In re: elevator pitch — see below — I hope others will comment as well.

> On Jan 7, 2016, at 1:41 PM, Steve Welzer <stevewelzer [at]> wrote:
> (our forming group was just in the process of endeavoring to come up with 
> something succinct . . . would love to get feedback)

Does the pitch start here or is this background for us?  If it starts here … I 
think this is too long.  It would be hard to say all this in 10-30 seconds 
w/out it being very rushed.
> The hypermobility of modern society has led increasingly to a sense of 
> "ungroundedness" and isolation. Relationships tend to be ephemeral and 
> superficial. Support systems tend to be institutional rather than 
> communitarian. We live within massive organizations, networks, and nations 
> rather than within communities.

If the pitch starts here … much better!    You may wish to follow the format of 
The Formula by starting w/ a question:  

DO YOU KNOW THAT: (a question that states the problem)

> the old conception of a real community was: a stable group of familiar people 
> who sustain life together while caring for a particular place on earth felt 
> to be Home.

Continuing to follow the format:

>  … will be to recreate such by incorporating various aspects of cohousing, 
> permaculture, green building, and alternative energy .

SO THAT  … what are the BENEFITS you will achieve given your consist statement? 
 What are the BENEFITS of sharing resources and life experiences?   What would 
people get out of doing this?

> . . as well as the sharing of resources and life experiences.
> Steve Welzer
> Ecovillage New Jersey project

I hope this helps, Steve.  Do others have suggestions? 

One person wrote me off-line — so we now have TWO for the list I”m collecting — 
anyone else what to share and/or get feedback?

> ________________________________________
> From: Cohousing-L < [at] 
>> on behalf of Ann Zabaldo <zabaldo [at]>
> Sent: Thursday, January 7, 2016 10:24 AM
> To: Cohousing-L
> Subject: [C-L]_ Marketing:  The Elevator Drop Pitch
> Hello all —
> I just uploaded this week’s Mid Atlantic Cohousing newsletter to the MAC 
> Cohousing Blog.   The main entry is on how to construct an elevator drop 
> pitch for marketing.  This is a short 10-30 second pitch you can use to 
> enroll someone into using  your product or service or cohousing community.  
> You can read about it here:
> I’m sure many of you have developed and used these pitches in building your 
> community.  I’d like to collect them and post them both to the MAC website 
> and to the website so they will be available references for 
> everyone.  You can read the blog posting and click on the link to submit your 
> suggestion or you can email it to me directly: ann.zabaldo [at]    
> Even better:  share your pitch on this email list!

Best --

Ann Zabaldo
Takoma Village Cohousing
Washington, DC
Principal, Cohousing Collaborative, LLC
Falls Church, VA

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