The Elevator Drop Pitch
From: mmaskall (
Date: Fri, 8 Jan 2016 13:54:38 -0800 (PST)
Hi Ann,
Thanks for organizing this -- you do so many good things to promote
Here's what I use:
"I'm helping to build Fair Oaks EcoHousing.  It will be like an
old-fashioned village where neighbors know and care about each other."
Then I watch & wait for questions.  I welcome any feedback.

About us:  FO EcoHousing will be located 18 miles east of Sacramento.  We
plan to build 30 townhomes and flats, with a large Common House, swimming
pool, spa, workshop, gardens, and orchard.  We've bought the land and we're
almost finished with Construction Docs.  We hope to start construction this
Marty Maskall, Future Resident & Project Manager -- a Family-Friendly Green Neighborhood
(916) 967-2472

-----Original Message-----

Message: 1
Date: Thu, 7 Jan 2016 10:24:35 -0500
From: Ann Zabaldo <zabaldo [at]>
To: Cohousing-L <cohousing-l [at]>
Subject: [C-L]_ Marketing:  The Elevator Drop Pitch

Hello all ?

I just uploaded this week?s Mid Atlantic Cohousing newsletter to the MAC
Cohousing Blog.   The main entry is on how to construct an elevator drop
pitch for marketing.  This is a short 10-30 second pitch you can use to
enroll someone into using  your product or service or cohousing community.
You can read about it here:

I?m sure many of you have developed and used these pitches in building your
community.  I?d like to collect them and post them both to the MAC website
and to the website so they will be available references for
everyone.  You can read the blog posting and click on the link to submit
your suggestion or you can email it to me directly:  

ann.zabaldo [at]   

Please put ?Elevator Drop Pitch? in the Subject line.  Don?t forget your
contact info so we can attribute your entry to you.

If you need help formulating an elevator drop pitch, you can email me with
this request using the same info above but change the Subject line to:
Request for Assistance with Elevator Drop Pitch.  We?ll post these as well
for feedback from the cohousing community.

As always, both the newsletter and the cohousing blog are FREE.  The
newsletter you do have to sign up to receive.   You can do this by clicking
on the SUBSCRIBE button on the Home Page:

The cohousing blog is generally updated one day after the newsletter is

Thanks, all!

Best --

Ann Zabaldo
Takoma Village Cohousing
Washington, DC
Principal, Cohousing Collaborative, LLC
Falls Church, VA

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