Re: Elevator Speech
From: R.P. Aditya (
Date: Fri, 22 Jan 2016 10:58:45 -0800 (PST)
I adapted this (around 12 years ago) from something I saw posted on
Cohousing-L which tries to express a similar sentiment -- trying to answer
"who are you" for the website:

We are about 60 adults and 30 younger folks.

We are artists, musicians, professionals, educators, all students of different

We are toddlers, infants, kids, young adults, adults, mature adults, an entire

We are many social workers and many, if fewer, tech folks.

We are individuals, sharing, employed, self-employed, unemployed, retired,
active, engaged but all community-minded.

We are a couple of registered nurses and a few family practice doctors.

Some of us like cooking, others cleaning, still others clearing snow, but all
of us like eating!

We are experienced co-op'ers, neighbors, participants and cohousers. We are
still learning how to live with and build our community!

On Fri, Jan 22, 2016 at 02:35:51AM -0500, Ruth J Hirsch wrote:
> Hi, Ann ++,
> Well, this is not precisely an Elevator Speech.  Yet it was very helpful.  
> While we were in development (we are approaching TWENTY years in residence)  
> I was the phone contact for some of those years.   People often asked what we 
> had in common:  was it w religious group?  Political?
> What I came to say,  and it seemed to satisfy folks (and did I mention that 
> we finally had enough actual folks to build!)  Was:
> "We all seem to have a sense of humor and to like good food."
> Simple.
> True.
> Relatable.  
> No one nodded off (short.)
> Of course, these were folks calling because they were already curious. 
> Use it if it is helpful,
> Ruth Hirsch
> Cantines island
> Saugerties
> > <zabaldo [at]>
> > Sent: Thursday, January 7, 2016 10:24 AM
> > To: Cohousing-L
> > Subject: [C-L]_ Marketing:  The Elevator Drop Pitch
> > 
> > Hello all ?
> > 
> > I just uploaded this week?s Mid Atlantic Cohousing newsletter to the MAC 
> > Cohousing Blog.   The main entry is on how to construct an elevator drop 
> > pitch for marketing.  This is a short 10-30 second pitch you can use to 
> > enroll someone into using  your product or service or cohousing community.  
> > You can read about it here:
> > 
> >
> > 
> > I?m sure many of you have developed and used these pitches in building your 
> > community.  I?d like to collect them and post them both to the MAC website 
> > and to the website so they will be available references for 
> > everyone.  You can read the blog posting and click on the link to submit 
> > your suggestion or you can email it to me directly: ann.zabaldo [at] 
> >    Even better:  share your pitch on this email list!
> Best --
> Ann Zabaldo
> Takoma Village Cohousing
> Washington, DC
> Principal, Cohousing Collaborative, LLC
> Falls Church, VA
> 703.688.2646
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