Marketing to Millennials and families
From: Kat Jimenez (
Date: Tue, 2 Feb 2016 13:48:11 -0800 (PST)
My first time posting to the list serve. 

At Stone Curves Cohousing Community in Tucson, we have a wonderful, active wait 
list with many people who want to get into our community (as renters and 
buyers). The problem is (if there really could be a problem with having more 
demand than homes available) is that we have a dearth of families and 
Millennials on our wait list.

To generalize, Millennials have a reputation for wanting smaller carbon 
footprint, shared resources and community involvement- perfect candidates for 
cohousing! But how to reach that demographic?

Does anyone have a marketing plan for their community that focuses on 
Millennials? Especially Millennials with families?


Katalina Jimenez
Stone Curves Cohousing Community
Tucson, Arizona 
katlinx [at]

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