Re: Marketing question for the men on the list
From: Jonathan Kallay (
Date: Tue, 11 Jul 2017 09:08:11 -0700 (PDT)
Consider that the decision to have a 55+ community might itself have a gendered 
Men often thrive on relationships in which they feel that they are passing on 
skills and knowledge to younger generations, which on its face a 55+ community 
appears to preclude. The market has already provided for some time senior 
living oriented around male forms of bonding over shared activities, in the 
form of golf communities.
Finally, consider that an important benefit of senior cohousing is to provide 
socially for people after the death of their spouses. For men, who have a lower 
expectation of outliving their wives, this can feel like planned obsolescence.

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