Re: Marketing question for the men on the list
From: Kathryn McCamant (
Date: Tue, 11 Jul 2017 11:00:54 -0700 (PDT)
Our two-car garage space workshop, plus a carport for additional workshop 
storage, has certainly been a draw for the guys. I think it is also very 
helpful for guys to talk with other guys. When they get to talking about home 
brew, you’ve got them in. 

Kathryn McCamant, President
CoHousing Solutions

On 7/11/17, 10:52 AM, "Cohousing-L on behalf of Chuck Harrison" 
< [at] on 
behalf of cfharr [at]> wrote:

    My comment here does not really address the original issue - marketing -
    but raises a design element.
    Many cohousing communities have a shared workshop space, but I think it is
    rarely generous. There is a substantial population (large majority being
    men) who are moving to cohousing and downsizing from a single family house
    with a garage/workshop they enjoy. One way to attract this population would
    be to set aside a very large common workshop space. Think beyond ordinary
    consumer woodworking tools; consider also metalworking, welding, laser
    cutting, electronics; look at the "maker spaces" popping up around the
    country for ideas. Also, while the shop might early-on be populated with
    tools donated by incoming members, you might have a vision of upgrading to
    more expensive industrial grade tools.
    I am projecting (surprise!) -- I'm a 55+ and giving up my home metal shop
    was a disappointment when my partner and I moved into cohousing two years
    ago. I don't regret the decision, but a serious common shop space surely
    would have been a magnet.
    Duwamish Cohousing, Seattle WA
    On Mon, Jul 10, 2017 at 11:43 AM, Linda H <linda [at]> wrote:
    > Hi Everyone,
    > At Village Hearth we are excited that we passed a major hurdle when the
    > Durham, NC City Council approved our annexation and rezoning in June. We
    > are celebrating on July 18 with a public reception to reveal our floor
    > plans, elevation drawings, and architectural designs.
    > What we need now is to attract more members who will commit to our 55+
    > community so we can start building. One issue that our few male members
    > have asked repeatedly (and the women want this too) is how do we attract
    > more men. One of the guys thinks the problem is that we aren't doing the
    > advertising properly, citing articles about the differences in marketing 
    > men and women, like this,
    > /industries/retail-and-e-commerce-12641
    > So I'm asking the men here. What do you think is the most effective way to
    > reach the guys? What kinds of design should we use? What wording attracts
    > your attention? What turns you off? Where should we be advertising? We 
    > advertised in a variety of outlets. So far the most effective have been
    >, NPR, and a local weekly newspaper, but we still get women
    > signing up for our mailing list four or five to one vs the men.
    > It's frustrating. I think men might benefit even more than women from
    > living in a 55+ cohousing community, but how do we get them to take the
    > leap, or even consider it?
    > Any help is appreciated.
    > Yours,
    > Linda Hobbet
    > _________________________________________________________________
    > Cohousing-L mailing list -- Unsubscribe, archives and other info at:
    Cohousing-L mailing list -- Unsubscribe, archives and other info at:

Results generated by Tiger Technologies Web hosting using MHonArc.