|Re: Marketing question for the men on the list||<– Date –> <– Thread –>|
|From: Sharon Villines (sharonsharonvillines.com)|
|Date: Tue, 11 Jul 2017 13:24:11 -0700 (PDT)|
> On Jul 11, 2017, at 1:52 PM, Chuck Harrison <cfharr [at] gmail.com> wrote: > > My comment here does not really address the original issue - marketing - > but raises a design element. > > Many cohousing communities have a shared workshop space, but I think it is > rarely generous. There is a substantial population (large majority being > men) who are moving to cohousing and downsizing from a single family house > with a garage/workshop they enjoy. One way to attract this population would > be to set aside a very large common workshop space. We have such a space and it is very attractive to many people, particularly to men. It replaces the two car garage or the basement. Women use it for furniture refinishing and crafts related projects. Men use the tools to fix things elsewhere on the property and to build shelves, etc. However the workshop is used mostly for storage and is almost always empty. I spend many years in college and graduate school in studios, and ours is mostly too cluttered and dusty to use. I find it embarrassing. Others think that is how a workshop always looks. See below for recommendations on this. > Think beyond ordinary > consumer woodworking tools; consider also metalworking, welding, laser > cutting, electronics; look at the "maker spaces" popping up around the > country for ideas. Also, while the shop might early-on be populated with > tools donated by incoming members, you might have a vision of upgrading to > more expensive industrial grade tools. We had tons of tools donated and then spent an average of ~$500 a year purchasing more. The people who really want a workshop also want the big stuff. If you do this, however, you will have major insurance problems. Our lawyer just shuddered when we said we wanted a table saw. Then she weakly said, “Why don’t you do everything else first.” So if you have a workshop with big tools, I recommend: 1. Keep it locked and have at least one person who is trained professionally on all the equipment. I don’t know if there is certification for this but it might help with insurance. Perhaps even require that two people be present when they are being used — like big weights in a gym. 2. A local wood working workshop here has a basic tool and shop safety course that we wanted people to go through before using the workshop. It never happened. 3. Have people in charge of the workshop. 2-3 who keep it clean and orderly, and keep an eye out for people who don’t respect the space and educate them. Another reason to have it locked — you know who is using it. 4. Encourage people to use the space by inviting them and suggesting projects. Have group working times — lets make something together. A senior community where a friend lives has a woodworking workshop (that only men dare go in) where they make things like doll houses, riding toys, shelves, etc. They are mostly from commercial designs. It is _always_ full of men and sawdust. Residents order things made and pay affordable prices. We would love to have things made for the kids room. Tables and chairs. Doll houses. Toy bins. 5. Possibly have two spaces —one with every day tools with less security and one with big security for the dangerous stuff. Our workshop is locked but all the adults have a key. I don’t think that is enough security for a table saw. 6. Paint all the tools visibly an obnoxious or neon color. I had a friend who taught at a college with a super computer lab and other advanced technology. All efforts to protect them failed until the discovered fingernail polish. They defaced every thing and thefts stopped. It was rather nice with stripes and dots on everything. It isn’t that people “steal” things in cohousing but they take them home or to a friends house and forget them. Workers clean up and take all the tools in sight. If I bring up a tool for a worker, it will most often go in the tool bag when they leave. If the handle has been dipped in neon orange, it’s at least a flag. And no one can sell the tools. The workshop may be to men what the playground is too parents. Budget for it upfront. Put it in the plans and mark it with big letters. It proves you are serious. Sharon ---- Sharon Villines, Washington DC "Peace is the acceptance of conflict."
Marketing question for the men on the list Linda H, July 10 2017
- Re: Marketing question for the men on the list Dick Margulis, July 10 2017
Re: Marketing question for the men on the list Chuck Harrison, July 11 2017
- Re: Marketing question for the men on the list Kathryn McCamant, July 11 2017
- Re: Marketing question for the men on the list Sharon Villines, July 11 2017
- Re: Marketing question for the men on the list Ann Zabaldo, July 11 2017
- Risk Management <was: Re: Marketing question ...> R Philip Dowds, July 11 2017
- Risk Management <was: Re: Marketing question ...> seeking examples Liz Ryan Cole, July 12 2017
- Re: Risk Management <was: Re: Marketing question ...> seeking examples R Philip Dowds, July 12 2017
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