|Re: Marketing question for the men on the list||<– Date –> <– Thread –>|
|From: David Heimann (heimanntheworld.com)|
|Date: Tue, 11 Jul 2017 15:45:04 -0700 (PDT)|
Hi Linda,There's another factor aside from marketing going on here, and that is that there are more women over 55 than men over that age (you can check an actuarial chart on-line to verify this). In our (intergenerational) community, for example, we have 12 women over the age of 60 and only 5 men over that age.
Regards, David Heimann JP Cohousing Date: Mon, 10 Jul 2017 14:43:08 -0400 From: Linda H <linda [at] hobbeton.com> To: cohousing-l [at] cohousing.org Subject: [C-L]_ Marketing question for the men on the list Message-ID: <0fc9d028-7054-6d28-9097-7993165dfbb3 [at] hobbeton.com> Content-Type: text/plain; charset=utf-8; format=flowed Hi Everyone, At Village Hearth we are excited that we passed a major hurdle when the Durham, NC City Council approved our annexation and rezoning in June. We are celebrating on July 18 with a public reception to reveal our floor plans, elevation drawings, and architectural designs. What we need now is to attract more members who will commit to our 55+ community so we can start building. One issue that our few male members have asked repeatedly (and the women want this too) is how do we attract more men. One of the guys thinks the problem is that we aren't doing the advertising properly, citing articles about the differences in marketing to men and women, like this, http://www.marketingcharts.com/industries/retail-and-e-commerce-12641 So I'm asking the men here. What do you think is the most effective way to reach the guys? What kinds of design should we use? What wording attracts your attention? What turns you off? Where should we be advertising? We have advertised in a variety of outlets. So far the most effective have been cohousing.org, NPR, and a local weekly newspaper, but we still get women signing up for our mailing list four or five to one vs the men. It's frustrating. I think men might benefit even more than women from living in a 55+ cohousing community, but how do we get them to take the leap, or even consider it? Any help is appreciated. Yours, Linda Hobbet www.villagehearthcohousing.com
- Re: Risk Management <was: Re: Marketing question ...>, (continued)
- Re: Risk Management <was: Re: Marketing question ...> Daniel Goodridge, July 12 2017
- Re: Risk Management <was: Re: Marketing question ...> R Philip Dowds, July 12 2017
- Re: Marketing question for the men on the list Joanie Connors, July 11 2017
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