Re: Marketing question for the men on the list
From: Joanie Connors (
Date: Tue, 11 Jul 2017 20:18:58 -0700 (PDT)
Yes to glossy colored photos of the workshop space and mentoring

Also consider exercise equipment, trails for hiking, access to water sports
and golf.

On Tue, Jul 11, 2017 at 4:44 PM, David Heimann <heimann [at]> 

> Hi Linda,
>         There's another factor aside from marketing going on here, and
> that is that there are more women over 55 than men over that age (you can
> check an actuarial chart on-line to verify this).  In our
> (intergenerational) community, for example, we have 12 women over the age
> of 60 and only 5 men over that age.
> Regards,
> David Heimann
> JP Cohousing
> Date: Mon, 10 Jul 2017 14:43:08 -0400
> From: Linda H <linda [at]>
> To: cohousing-l [at]
> Subject: [C-L]_ Marketing question for the men on the list
> Message-ID: <0fc9d028-7054-6d28-9097-7993165dfbb3 [at]>
> Content-Type: text/plain; charset=utf-8; format=flowed
> Hi Everyone,
> At Village Hearth we are excited that we passed a major hurdle when the
> Durham, NC City Council approved our annexation and rezoning in June. We
> are celebrating on July 18 with a public reception to reveal our floor
> plans, elevation drawings, and architectural designs.
> What we need now is to attract more members who will commit to our 55+
> community so we can start building. One issue that our few male members
> have asked repeatedly (and the women want this too) is how do we attract
> more men. One of the guys thinks the problem is that we aren't doing the
> advertising properly, citing articles about the differences in marketing
> to men and women, like this,
> So I'm asking the men here. What do you think is the most effective way
> to reach the guys? What kinds of design should we use? What wording
> attracts your attention? What turns you off? Where should we be
> advertising? We have advertised in a variety of outlets. So far the most
> effective have been, NPR, and a local weekly newspaper,
> but we still get women signing up for our mailing list four or five to
> one vs the men.
> It's frustrating. I think men might benefit even more than women from
> living in a 55+ cohousing community, but how do we get them to take the
> leap, or even consider it?
> Any help is appreciated.
> Yours,
> Linda Hobbet
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