|Outreach||<– Date –> <– Thread –>|
|From: Ruth J Hirsch (heidinysearthlink.net)|
|Date: Tue, 19 Jun 2018 05:08:49 -0700 (PDT)|
Congratulations folks! We met with someone (pro bono) and advert professional. He advised us to do the smallest possible print ad as often as possible, i.e., classifieds, not the bigger ads. We invited folks for potlucks, which I think is the best thing: food! When we were in development, we offered basic, well loved snacks. Oh wait! Ann Zabaldo published 100 Top Marketing Tips. Somehow when I get mail from Ann it is sprinkled with ?s in lieu of other punctuation. I think you’ll figure it out. Hope it is helpful Ruth Hirsch Cantines Island, Saugerties Where we have a home open— actually, two— and welcome families Hi all ? Now that I?m aging away ? I begin questioning what I remember. Here is another one of those circumstances: Once upon a time, I SWEAR that Annie Russell who works or worked for Jim Leach and Wonderland Hill Development Co. (major developer of cohousing) posted a list she was compiling of 100 Marketing Tips. I?ve searched the Cohousing-L archives with every key word I could think of. If you have said list or know where I can find it, please let me know! In lieu of that ? I started compiling a list based on some other lists I had compiled previously. It is reproduced below. This is a DRAFT. It?s not in any order. All the bolding I did in the word processed version is stripped away for posting here in plain text. You will have to read it instead of just scanning it. Do you have other marketing and outreach tips? Help me reach 100 tips! You can post them here or send them to me off line and I will add them to the list. Then I will make the list available to everyone by posting it. Here goes: ?begin? 100 Top Marketing and Outreach Ideas and Tips ? Leave No Stone Unturned! 1. Website 2. Social media e.g. FB, Instagram, twitter. snapchat,etc. 3. Maintain Email List/Prospect list. Anyone who comes to a meeting: GET THEIR CONTACT INFO! Don?t be shy! 4. eNewsletter 5. T-shirts Be sure to print on the BACK! 6. Slide Show ? take it on the road to as many venues as possible. 7. Business cards ? keep them with you and pass them out to everyone 8. Saturation marketing ?it?s the name of the game! Your community name and logo on every digital and analog space e.g. bulletin boards via business cards, flyers, brochures, etc. 9. Flyering at Farmer?s Markets, other events. Actively put the flyer in people?s hands by asking: Do you know anyone who would be interested in this kind of community?? Do NOT sit behind a table. 10. Ads on Craig?s List and other no-cost or low-cost media 11. Electronic bulletin boards ? many print newspapers maintain electronic bulletin boards which you can access for announcements for FREE! 12. Post card drop/mass mailing ? send to people in rental units near your site. Why rent when you can own? Do this when you have a site and want to increase your membership. 13. Customized USPS postage stamps for your mailings. No kidding! 14. Create a logo 15. When appropriate send Press Announcements and Press Releases for MILESTONE events e.g. site selection, ground breaking, ribbon cutting, hiring of exceptional professional or awarding of a grant or something of that stature. Don?t overdue Press Releases and Announcements. Learn the difference between a Press Release and Press Announcement. 16. Call backs. Any person who attends any meeting gets a personal phone call within 24 hours. Determine their level of interest.. They want to move: Now? In 6 months? Five years? 17. Local talk radio/TV. Local hosts are always looking for material for their shows. Send them a Press Release. Follow up with a phone call. See #15. 18. Post announcements and information about your group to the Cohousing-L. List of 500+ people forming, building or living in cohousing. 19. ?Register? your community via FIC (Federation for Intentional Communities. If you have a minimum of 6 households your community will be added to their database along with the directory on the cohousing.org <http://cohousing.org/> website. 20. Post all events to cohousing.org <http://cohousing.org/> website. 21. If you live in a region that has a regional cohousing organization ? join that regional group! There?s power in local organizing. If you live in an area where there are several cohousing groups either forming or built but without a regional group: start one! You can share many expenses in marketing and training for your group. 22. Take advantage of events such as the National Cohousing Open House Day sponsored by CohoUS. 23. Attend all cohousing conferences. Buy a table. Too expensive? Share a table with others in your geographic area. 24. Create a 1-Day local cohousing workshop or conference. Retain a cohousing professional as your guest speaker or workshop leader. Invite everyone on your prospect list. See # 3. 25. Post notices of your involvement to your alumni association. civic associations, church bulletin, etc. 26. Create strategic relationships with similar organizations e.g. is your community going to be a Net Zero neighborhood? Is there a Transition City organization near you? If so ? you can help each other w/ publicity. 27. Special Events ? meet the author, Christmas toy drive, charity walk-a-thon. 28. Offer referral premium to your members or others who bring prospects and who become members e.g. $100-$1,000 per household. 29. Call in to talk radio shows when you hear something related to housing or other issues you community is involved in. Identify yourself as a member of your community. 30. Wear ?Ask Me About Cohousing? button. 31. Bumper sticker 32. Everyone is on the Marketing and Outreach team. Everyone is responsible for getting the word out about your community. 33. Everyone in the community should have an ?Elevator Drop Speech.? Create and practice a response to ?What is Cohousing?? 5 seconds, 1 minute, 5 minutes. PRACTICE! ?end ? Only need 67 more tips! We can do it! I know you have a tip lurking around just waiting to be added to this list! Many thanks to all! O. Just a heads up. If you post your suggestion to this list do please clip the message. I just need to see the Subject line to know you?re making a suggestion to add to the 100 Top Marketing Tips. :-) Best -- Ann Zabaldo Takoma Village Cohousing Washington, DC Principal, Cohousing Collaborative, LLC Falls Church, VA 202.546.4654 A friend recently told me I was delusional. I nearly fell off my unicorn. Date: Mon, 18 Jun 2018 15:18:39 -0400 From: Karen Gimnig <gimnig [at] gmail.com <mailto:gimnig [at] gmail.com>> To: cohousing-l [at] cohousing.org <mailto:cohousing-l [at] cohousing.org> Subject: [C-L]_ Marketing help Skagit Cohousing has just secured land in Anacortes, Washington and is now launching a more serious marketing campaign. For this they need ads, ad copy, photos of cohousing (especially people). Does anyone have any of the above to share? Also, would love to know what worked for your group, what was the most bang for buck. Even a picture of an ad that you liked or that worked for your group would be helpful. How do you capture the spirit and dream of cohousing in a small space? Thanks for the feedback. In Community, Karen Gimnig Professional Facilitator 678-705-9007 www.karengimnig.net <http://www.karengimnig.net/> PS: I have an intermittent e-mail glitch. If you write and do not hear back from me shortly, please call me or please re-send. Thank you, Ruth
Re:Outreach MartyR707, October 13 1997
- Outreach Ruth J Hirsch, June 19 2018
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