Re: Important: Encourage people to join the list
From: Sharon Villines (
Date: Wed, 16 Jun 2021 09:31:30 -0700 (PDT)
> On Jun 16, 2021, at 12:20 PM, Elizabeth Magill <pastorlizm [at]> 
> wrote:
> Just a reminder that it can't be those of us on this list that decide
> what to do to reach the people *not* on this list.
> Without asking the folk we are trying to reach we will simply
> replicate what is good for us. And we are already here.
> Reaching new people requires conversation with the new people.

The Classic Coke fallacy! Remember when Coke ran tests at shopping malls asking 
people whether they liked A or B? Well, the majority liked B. So since A was 
coke, they changed to B which was sweeter. 

Coke drinkers went ballistic. Picketing, editorials, news spots, etc.

When McDonalds dropped their contract and went to Pepsi, Coke finally got the 
point. They introduced Classic Coke which was the original formula. Some where 
along the line, New Coke disappeared.

The people who liked sweeter drinks were already drinking Pepsi so why change. 
Coke lost all its own customers.

I think two things have been happening to the list:

1. Many more communities are using developers and cohousing consultants and 
rely on them for all their information. Some may be relying more on friends who 
live in another cohousing community.

2. People can’t find the list and it isn’t being included in news articles 
about cohousing. It isn’t just no marketing, it’s no front door or street signs.

Sharon Villines, Editor & Publisher
Affordable Housing means 30% of household income
Cohousing means self-developed, self-governed, self-managed

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