Re: Important: Encourage people to join the list | <– Date –> <– Thread –> |
From: Sharon Villines (sharonsharonvillines.com) | |
Date: Wed, 16 Jun 2021 09:31:30 -0700 (PDT) |
> On Jun 16, 2021, at 12:20 PM, Elizabeth Magill <pastorlizm [at] gmail.com> > wrote: > > Just a reminder that it can't be those of us on this list that decide > what to do to reach the people *not* on this list. > Without asking the folk we are trying to reach we will simply > replicate what is good for us. And we are already here. > Reaching new people requires conversation with the new people. The Classic Coke fallacy! Remember when Coke ran tests at shopping malls asking people whether they liked A or B? Well, the majority liked B. So since A was coke, they changed to B which was sweeter. Coke drinkers went ballistic. Picketing, editorials, news spots, etc. When McDonalds dropped their contract and went to Pepsi, Coke finally got the point. They introduced Classic Coke which was the original formula. Some where along the line, New Coke disappeared. The people who liked sweeter drinks were already drinking Pepsi so why change. Coke lost all its own customers. I think two things have been happening to the list: 1. Many more communities are using developers and cohousing consultants and rely on them for all their information. Some may be relying more on friends who live in another cohousing community. 2. People can’t find the list and it isn’t being included in news articles about cohousing. It isn’t just no marketing, it’s no front door or street signs. Sharon ——— Sharon Villines, Editor & Publisher Affordable Housing means 30% of household income Cohousing means self-developed, self-governed, self-managed http://affordablecohousing.com To subscribe to the discussion list send a blank message to: affordablecohousing+subscribe [at] groups.io
- Re: Important: Encourage people to join the list, (continued)
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Re: Important: Encourage people to join the list Sharon Villines, June 16 2021
- Fwd: Important: Encourage people to join the list Madeline Nelson, June 16 2021
- Re: Important: Encourage people to join the list Henning Mortensen, June 16 2021
- Re: Important: Encourage people to join the list Elizabeth Magill, June 16 2021
- Re: Important: Encourage people to join the list Sharon Villines, June 16 2021
- Re: Important: Encourage people to join the list Kathryn McCamant, June 16 2021
- Re: Important: Encourage people to join the list Elizabeth Magill, June 16 2021
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Re: Important: Encourage people to join the list Sharon Villines, June 16 2021
- Re: Important: Encourage people to join the list Diana Carroll, June 16 2021
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