Re: Important: Encourage people to join the list
From: Elizabeth Magill (
Date: Wed, 16 Jun 2021 11:23:04 -0700 (PDT)
Ah! If you would like to discuss how best to keep current list
subscribers then my advice is to keep what we have.

If you want to both keep existing users AND attract new members then
guessing what the non-users want will lead to making a change that
will make it harder for the existing users, and probably will not meet
the needs of the new people.

If Coke's goal was to get Pepsi drinkers to switch than what they
missed is that people only change if there is a problem they need
solved. Pepsi drinkers didn't need a a new drink, they have one they

Mosaic Commons Cohousing, Berlin, MA.
Where most of the community got off the cohousing list after move-in
because they don't want to receive emails. Or, for that matter, to
hear about cohousing.

On Wed, Jun 16, 2021 at 12:31 PM Sharon Villines via Cohousing-L
<cohousing-l [at]> wrote:
> > On Jun 16, 2021, at 12:20 PM, Elizabeth Magill <pastorlizm [at]> 
> > wrote:
> >
> > Just a reminder that it can't be those of us on this list that decide
> > what to do to reach the people *not* on this list.
> > Without asking the folk we are trying to reach we will simply
> > replicate what is good for us. And we are already here.
> > Reaching new people requires conversation with the new people.
> The Classic Coke fallacy! Remember when Coke ran tests at shopping malls 
> asking people whether they liked A or B? Well, the majority liked B. So since 
> A was coke, they changed to B which was sweeter.
> Coke drinkers went ballistic. Picketing, editorials, news spots, etc.
> When McDonalds dropped their contract and went to Pepsi, Coke finally got the 
> point. They introduced Classic Coke which was the original formula. Some 
> where along the line, New Coke disappeared.
> The people who liked sweeter drinks were already drinking Pepsi so why 
> change. Coke lost all its own customers.
> I think two things have been happening to the list:
> 1. Many more communities are using developers and cohousing consultants and 
> rely on them for all their information. Some may be relying more on friends 
> who live in another cohousing community.
> 2. People can’t find the list and it isn’t being included in news articles 
> about cohousing. It isn’t just no marketing, it’s no front door or street 
> signs.
> Sharon
> ———
> Sharon Villines, Editor & Publisher
> Affordable Housing means 30% of household income
> Cohousing means self-developed, self-governed, self-managed
> To subscribe to the discussion list send a blank message to:
> affordablecohousing+subscribe [at]
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