RE: Promotional literature: marketing stuff | <– Date –> <– Thread –> |
From: Magenta Raine (magentacaptain.electron.org) | |
Date: Wed, 5 Jun 1996 17:46:42 -0500 |
Dear Friends, I found out what the problem is; please make sure you insert the coho list address when you reply or send something to list. Your mailer, like mine, probably has a thing for SEND REPLIES TO: in addition to the TO or SEND TO line. > One idea which may be helpful is that in many places there is something > called the Multiple Listing Service, which is how realtors get info > about homes for sale. In the Seattle area this is on a computer network > and new listings are updated freqently (4 times a day). Spend some time > talking with a Realtor and see if you can get a multiple listing. This > will put your project at the same level as all the other housing > projects around. > > The rules vary I guess about how different MLS systems works, and there > is usually a FAQ for owner/ sellers. In our area there is a pretty well > organized owner seller business which charges a flat fee for services > such as multiple listings. Are you listed each Sunday in the Real estate > section of the local papers? This is hugely effective at reaching large > audiences, and a well worded ad will do some screening as well. > > You may also find some advantages to listing with a realtor, especially > if you are very clear about the community aspect of the place. You will > have to pay a percentage, but if you want the sales it might be worth > it. > > I have seen a great reluctance amoung cohousing types to use > "traditional" real estate venues for fear of attracting the "wrong" type > of people. I think this is kind of silly, especially if YOU write the > ads to INCLUDE the important screening facts about your project. People > will self select based on what they want and it is not likely a person > who is anti-community is going to move in with you unless you don't tell > people about it. They may come for an orientation tour, but they won't > buy in. > > A foreclosed home at Sharingwood was sold by a Realtor who worked very > closely with us, and when the community found a buyer (who responded to > an ad in the paper) she split some of her commission with us since we > essential did the house show (and a whole lot more). > > Spend some money on advertising. Large ads in the Sunday paper command > a lot of attention. be willing to spend $2500 to sell your units. In my > area, $250 buys a 1/4 page ad in the Sunday real estate section. That's > a huge place to run your message to a large market. > > Sharingwood's realtor ran a regular cheap column space ad that was > buried in the Sunday paper realty section for an open house ($12) and > got 40 people on a Sunday in Feb when it was snowing!. A 1/6th page ad > full of the joys and goodness of cohousing community in spring would > probably cause so many people to respond, we'd have a riot. > > However, I am not sure this strategy would work for projects in the > "dream stage". I think you would need at least unit plans to sell before > mass advertising would be successful. > > Rob Sandelin > Sharingwood > > Magenta is a writer, artist & e-mail junkie in Oakland, Ca. Magenta [at] captain.electron.org ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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RE: Promotional literature: marketing stuff Rob Sandelin (Exchange), June 5 1996
- RE: Promotional literature: marketing stuff Magenta Raine, June 5 1996
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