Re: Need Marketing Ideas | <– Date –> <– Thread –> |
From: John Major (jmajor![]() |
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Date: Mon, 24 Jun 1996 12:28:00 -0500 |
Hi, Chris - Could you be more specific about your problem? Are you having problems getting enough folks to introductory meetings? Or is the problem getting folks to commit and put money into the pot? For the first problem - sounds like you're doing most of the right things. The line about "talking to 100 families, finding 10 that the time and means are right for, and having 1 join" is not too far off the mark. If you can "pre-qualify" the first 100, it's a little easier on you - try to focus on the more open-minded areas of your local culture, which will be as cautious about housing choices as anywhere else in the country. So, for example, we had better luck (for the $$ spent) advertising in local "alternative" magazines, rather than the real estate sections, because the mainstream culture here in UT is even more, shall we say, "careful" with off-beat ideas. Articles are a tremendous help for us, so whatever angles you can come up with to interest the media, go for it - and remember that a lot of media content these days is written largely by PR folks, such as yourself, rather than by journalists... For the second problem, getting folks to jump off the pier - there we are having the most luck with showing people real floor plans and the like. Once it starts to look very real, and it is clear that it will get built, those who are not running mostly on the power of imagination can feel comfortable committing. Also, if households are actually choosing sites, that kind of precipates things! But if you're the first in the area, it will probably be a grind - get a good recruiting routine, and settle in for the long haul. Our introductory meetings are also our favorite social occasions, where the "old-timers", after haranging the few brave souls who've come to look us over for the first time, get to hang out, eat great potluck, and experience our community as it is, not as how it will be some day - and the newbies get a nice high off the contagion of friendliness! Good luck - John Major Wasatch CoHousing
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Need Marketing Ideas Chris Blaisdell, June 22 1996
- Re: Need Marketing Ideas Diane Simpson, June 23 1996
- Re: Need Marketing Ideas John Major, June 24 1996
- Re: Need Marketing Ideas Cbwhy, June 26 1996
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