Cohousing-L Mailing List: Marketing After Movein

[Judith Linton (judithlinton]

I'm forwarding on a message from Carol Tucker who is the convenor of our
Marketing Committee:

> Sunward Cohousing of Ann Arbor is in the process of developing a
> marketing/public relations strategy for the long-term.  Our current
> strategy (monthly public information session and brunches, and
> bi-monthly open business meetings; regular paid advertising in the
> past) successfully sold our 40 housing units, and we anticipate that
> almost all members of our community will be living on-site by the
> fall.  So we're moving from a "development" stage to a "maintenance"
> stage.  Now, we're interested in changing our strategy to better meet
> our needs (less effort if possible), as well as continue to inform
> people about cohousing. To that end, we'd like to know from
> communities that are in the "maintenance" stage:
> o what is your current marketing/public relations APPROACH (who are
> you trying to reach, and why?
> o what is your current marketing/public relations STRATEGY (specific
> activities)?
> o what strategies are successful and/or effective, in your
> experience?
> o any advice you could offer us?
> Many thanks in advance...
> (your name & email or me: Carol Tucker carolt [at] umich.edu)

Judy Linton
judy [at] sunward.org (home)
xzw5mj [at] ype.gmpt.gmeds.com (work)