Re: COHOUSING-L digest 622 | <– Date –> <– Thread –> |
From: cjsheehan (cjsheehanjuno.com) | |
Date: Thu, 15 Feb 2001 16:34:38 -0700 (MST) |
At Sonora Cohousing, we marketed many ways over the years. Based on feedback from interested parties the biggest draw came from a nice ad we had in the Tucson Weekly newspaper. We also held open house every Sunday at the same time, at our location once we bought land (in the existing house) and before we had land in a local library. At our open house we had a general slide show about cohousing, then had question/answer sessions and site tours. We had ads in many other local publications as well - university faculty newsletter, Co-op newsletter, various other club newsletters, newspapers. We had a flyer service distribute our flyers once a month, with a heading like "looking for a friendly neighborhood". Another thing we did was sponsor our local radio stations that broadcast NPR and many folks heard about us that way. We hosted several public slide shows with Charles Durrett. In 1998 when we were near the beginning of construction we held a "groundbreaking ceremony" with speakers from our local city major and councilperson. Then in 1999 we had a "strawbale wall raising" weekend that drew huge crowds ( our common house is made out of straw bales). Other things we did were getting the local newspaper to do an article(s) on us, we've been in the local news and on the PBS station (Arizona Illustrated) several times and set up info tables at various events. We sold out before the end of construction so we did something right in the way of marketing and I think it was not one specific thing but the efforts of many different avenues. Jenny Sheehan Sonora Cohousing, Tucson AZ where it is cold and rainy but the wildflowers are still blooming! On Thu, 15 Feb 2001 09:52:26 -0600 HeidiNYS [at] aol.com writes: > Dear Hal, > > It may be 'cold comfort', but your situation may be not so unusual. > We have > had contact with perhaps 200 over the course of perhaps 6-7 years > development/prep work and 3 yrs in residence. > > We did have a connection with one pice of land over this period, > which, as > Becky points out may help. From what I gather, consensus on > location seems a > huge hurdle. We had someone willing to hold on to this land for us > while we > found folks, went thru board approvals, lost 3 full members [in a > co-housing > group originally numbering 12. We are about to increase to 16-18 > households, > if anyone knows a family interested in Cantines "Island. We are > near > Woodstock NY.] found more folks, etc. > > We did also start rotating our meetings, all full group meetings > remained > weekends, but rotated between saturdays and Sundays. committee > meetings were > usually just before full business meetings. > > It was a surprisingly long development time those six or so years!! > We had > ads in the local paper, RE section, and made up 5x8 posters with > good visual > appeal, and tear-offs at the bottom. We spoke/set up tables where > ever we > could, including Clearwater festivals, a most likely source for > members, we > thought..... tho never did yield a direct result!! > so, keep trying.... having a long perspective may help. I always > thought > this had so much appeal, we'd be stampeded with people. I'm still > surprised > we weren't!! > good luck, > Ruth > > In a message dated 2/15/01 11:12:31 AM, cohousing-l [at] freedom2.mtn.org > writes: > > Here in Chicago Marty has been trying to form a core group Chicago > Village > > Cohousing (formerly Lake Village Cohousing) for a Cohousing > community in > > the city of Chicago. > > > > Although we have over 60 contacts we can't seem to get people > together for > > meetings. > > > > I would like feed back from cohousing groups and communities on > ads they > > have created to attract new people. > > > > What has worked or what does not work. > > > > Hal, Chicago Cohousing Network
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Re: COHOUSING-L digest 622 HeidiNYS, February 15 2001
- Re: COHOUSING-L digest 622 cjsheehan, February 15 2001
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