Example of good newsletter: Heartwood Commons - Tulsa | <– Date –> <– Thread –> |
From: Sharon Villines (sharonsharonvillines.com) | |
Date: Fri, 10 Sep 2021 08:08:26 -0700 (PDT) |
I don’t receive newsletters from cohousing communities generally so this is a recommendation based on monthly newsletter of all kinds that I receive. This newsletter from a yet to be moved in community, Heartwood Commons Tulsa, surprises me every month. It is long with lots of pictures and covers many topics. I can’t say enough about it. And Suzy Sharp who writes the newsletter is rather nonplussed that I rave over it — asking what her experience with newsletters is and how she solicits all the info. (The hardest thing is often getting people to send you information.) Every month it comes a long updating me descriptions of the units, aspects of cohousing, construction updates, events past present and future, how to sign up for a site tour, how to visit the site, introductions to new members, notes from pets (My name is Cricket. I’m a Tibetan Terrier..), announcement of the downsizing yard sale, and an invitation with a picture of a smiling Suzy asking you to reach out to her. Their newsletters are on the website which is hosted at Hubspot. Sometimes I can see it there and sometimes not. To avoid having another password to record and remember I use my Google acct sign in. Some days Hubspot says I don’t exist — so go to the home page (no sign in) if the newsletter link doesn’t work. The newsletters are under Get Involved in the navigation menu at the top. https://www.heartwoodcommonstulsa.com/ https://www.heartwoodcommonstulsa.com/copy-of-newsletter Lots of wonderful pictures including a masked array of members in a meeting on Zoom. TIP #2. Never use stock photos on your website. They are always too good to be true. It is so easy to take pictures with smart phones that there is no excuse for photoshopped staged photos of people with perfect teeth (a dead give away). If you can’t get everyone in one place to take a photo and don’t have construction plans yet, ask if you can borrow from another community and lable the photo as such. “This is YZO community’s summer BBQ that is typical of cohousing communities,” or “This is what we are planning for ourselves.” Lots of possibilities here. Sharon ---- Sharon Villines, Washington DC "Reality is something you rise above." Liza Minnelli
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