Cohousing-L Mailing List: Re:all white image

[Laura Fitch, A.I.A. (lfitch]

Eris Weaver wrote:

> We can talk about whether we think the preponderance of white folks in
> cohousing is good, bad, or neutral, but since in my experience most people
> in cohousing are mostly white, that's what you're going to get in a
> documentary video. It would feel unethical to me to somehow try to make a
> video that featured a higher percentage of people of color than actually
> LIVE in our communities -- it would seem like false advertising!
There are people of color living in cohousing.  Seeking them out in the 
production of a video would be very important in my mind.  I can 
remember when Sears Robuck catalogue featured its first black model - 
and now look where we are in the advertising world - it SELLS to be 
inclusive and progressive and not exclusively white.  

I made a point of including the few slides I have of people of color in 
the production of our new slide show "What is Cohousing".  I wanted 
potential non-white families attending cohousing information meetings to 
feel comfortable and welcomed.  I also listened carefully when my test 
audience said that the first draft of my slide show was too family 
focused.  I then spent substantial time and effort to revise the entire 
show to be more "elder-friendly".  And of course, it is a better show 
because of this feedback.

If you are interested in the show or if you have good pictures of people 
of color in cohousing that you are willing to share for the improvement 
of this show, please contact me.  

Thanks,
Laura

--
Laura Fitch, A.I.A.
Principal Architect

KRAUS-FITCH ARCHITECTS, INC.
110 Pulpit Hill Rd.
Amherst, MA  01002
413-549-5799
413-549-7918 (fax)

lfitch [at] krausfitch.com






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