Re: Getting Quoted [was: Decent article about New View cohousing in Boston Globe]
From: Jim Snyder-Grant (jimsgnewview.org)
Date: Sun, 7 Jan 2007 18:12:11 -0800 (PST)
We have no media committee or media strategy (any more). This was the result
of a reporter coming to a couple of meals and talking to a bunch of us at
once. No 'message' was agreed on beforehand, so they just picked and chose
what was interesting to them. It came out pretty good, considering.

On 1/7/07, Sharon Villines <sharon [at] sharonvillines.com> wrote:


On Jan 7, 2007, at 12:50 PM, Jim Snyder-Grant wrote:

> -And they didn't describe our semi-complex right-of-first refusal
> correctly,
> but that didn't surprise me. They got it right enough.

After working with a few journalists on articles I've discovered that
it helps if you can give them in writing only a few, like 3-5 things
you really care about being said, and said right.

If you hand them the sheaf of papers you have on file, they will pick
and choose stuff that they think looks interesting and then it will be
edited from brochure or legal-document-speak to newspaper speak. Then
it will be edited by someone you never even spoke to.

Since the NY Times is written at 7th grade level, most of our local
newspapers are probably  written at 4th grade level. Some legal
documents come out at post-graduate level -- meaning indecipherable by
most of us. By the time the indecipherable gets edited down by someone
who has no idea what it was even intended to mean, it can be pretty
scary.

Some reporters will work by email and I like that a whole lot better.

Sharon
-----
Sharon Villines, Washington DC
Where all roads lead to Casablanca
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--
Jim Snyder-Grant
18 Half Moon Hill
Acton MA 01720
978 266-9409

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