Re: attracting interest from local media | <– Date –> <– Thread –> |
From: Alan O'Hashi (adoecos![]() |
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Date: Tue, 19 Dec 2017 05:22:21 -0800 (PST) |
hello michelle - i would say, as a journalist and pr guy, that the news business has changed and is more of a fast changing 'transmedia' information culture with written words maybe on a printed page, but always digitally, with video and audio. general news releases aren't as effective as they used to be. why? news editors get dozens of news releases a day. if hard copy or digital, they go from traffic manager who maybe does some sorting but they end up with an editor who sorts it all out and if it doesn't get into the circular file, it may get to a reporter who has their regular writing to do. you want to do as much work for the reporter that you can, which is giving them a good angle that fits in with their beat. since it's about niche market development these days, you may end up with three or four versions of the same story. i'll ramble here:- news should be about local people and maybe there's one of your members who has an interesting story about how 'cohousing saved me';- defining 'cohousing' and 'community' is tough to write about since they are more about experience as opposed to something that is intellectually learned.- make a relationship with one or more elected officials or other local gadflies who can be allies and okay with being involved in a news story;- meet with a reporter face-to-face (have your elevator speech down that's more about the people of your community, as opposed to your 'project'. there's nothing more boring than 'we're looking for more members', status of land, square footages, traffic patterns, architectural updates, shared cars, etc);- it may not be the hard news reporter you meet, but the lifestyle person, or the community news person;- another angle is an event, say a movie about cohousing or an author talking about a book and the public is invited. that could be co-presented maybe by the local film festival or bookstore and you'll have an entertainment page / literature page angle;- i presume you have a social media presence - keep it updated with photos and with human interest stories, links to other cohousing stories; cross post your stuff to the news media pages part of the news reporter's job description these days is to troll facebook news feeds.for what it's worth,alan o. ******************************************* Alan O'Hashi - ECOS EnviroCultural Organization Systems http://www.alanohashi.com/ecos Colorado 303-910-5782 Wyoming 307-274-1910 Nebraska 402-327-1652 *******************************************
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attracting interest from local media Michelle Keiserman, December 18 2017
- Re: attracting interest from local media Alan O'Hashi, December 19 2017
- Attracting interest from local media Del, December 19 2017
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