Cohousing-L Mailing List: Re: Ideas for Marketing Larger Units

[Pare Gerou (paregerou]

Congratulations Patricia!

I am really happy to hear how successful Cohousing ABQ has been- I can't
wait to visit!  As for the large home challenges, the problem is likely
price, so what about considering some of those larger units as potential
co-living co-ownership units?  Market to "retiring solo" type crowd, or
single mom crowd, or local Albuquerque young professionals who are up for
co living and co-ownership, etc.  Take a page from the co-living company
books and get people together who might be interested in that type of
co-living.  Play matchmaker and provide legal and structural support for
this co-ownership collaboration so they can feel secure enough to dive in
together for co-ownership.  What do you think?

We at Greek Village Cohousing are creating a beautiful co-working space
with recording studios in a second mini common house.  Thus, we anticipate
that one of our large homes might be occupied by young remote worker
professionals in a co-living co-ownership model.  For those units, we
provide legal and structural support as well as clarify membership.  We
provide the opportunity for people to collaborate to co-own, we then have
them pay upfront the entire price of a long-term lease of 100 years
renewable- just like paying for the price of ownership of a traditional
unit.  They arrange between themselves the portion of the purchase price
they will pay.

The co-living owners/ long-term leasors will be treated the same way as any
other equity member household-- so they will consent/object/stand aside as
a household rather than individually.  Some members are arguing we need to
provide them all seperate votes, others point out that will put us above
the number of adults that we want to make decisions easily with, and thus
they argue we should force them to decide amongst themselves similar to any
family or couple household.  We shall see if that policy is changed over
time or saves us in a co-living environment within cohousing.  What do
others think?

Pare Gerou
GreekVillageCohousing.com

On Sat, Feb 11, 2023 at 5:23 AM Patricia Bailey <editorialcaptive [at] 
gmail.com>
wrote:

> Cohousing ABQ in Albuquerque is now 75 percent sold, with only 3 and 4
> bedroom units still available.
>
> We continue to have Info Sessions every month, and send out a newsletter
> article and Info Session announcement prior to the Info Session to a
> mailing list of roughly 2,000.  Attendance at our sessions has been
> growing, and we currently have 11 Explorers, although some are only
> interested in smaller units and some can’t join right away.
>
> Our question for ListServ participants is whether your group has had
> successful marketing strategies or tactics that were helpful in finding
> buyers for larger units in your communities. All ideas are appreciated.
>
> Pat Bailey
> Member, Cohousing ABQ
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