Cohousing-L Mailing List: Re: Why Cohousing doesn't get more press?

[Cbwhy (Cbwhy]

Don Lindeman asks:
>>Right -- and I'd like to hear from other people with ideas >>concerning
some of the "niche" media that we might consider >>for targeted public
relations efforts -- including >>limited-circulation newsletters or
magazines.  I'm sure
>>there are still many publications with regional or national >>audiences
that have not yet done a story on CoHousing, and I >>would like to work with
anyone interested in developing a >>comprehensive media strategy.
Right now our small group in South Florida (3 households) is  putting a lot
of effort into advertising a cohousing seminar where we hope to generate
interest and new members for our core group. We have reviewed all state media
and are sending press releases to newspapers and magazines for groups as
diverse as  Parenting , Retirement , Architects, Health Conscious,
Environmentalists and Singles . This is the general blanket group.
 Specifically we want people who want to live in our area  so we are
 targeting is the local trendy (Village Voice-type) paper. Beside,  they were
interested in our pitch. We  hope their advance coverage will interest  the
dailies in our area (more conservative publications). We are also trying to
get some radio coverage. Of course we are  putting up flyers at places like
schools and health food stores and organizing a booth at a folk music
festival. 
Who do I think should be targeted to cover cohousing? Everyone!  I agree with
Munn Heydorn that banks and financiers need to learn more about us- and here
is where a national effort could make a difference. This gives me the idea to
research state reps with housing and/or banking interests and send them info.
 Although many cohousers seem politically left to center, it is a concept
which could engage  both sides of the spectrum. Maybe that's why were even
pitching Florida Catholics and we sent a flyer to the White House.

Corey Yugler 
Broward Commons
Broward County, Florida

Eventually we hope to branch out and look for people interesting in moving to
our area, but for now we need core members.