Cohousing-L Mailing List: [mosaic] Marketing Plan (fwd)

[Catya Belfer-Shevett (catya]

Hi all,

I'm going to be writing up a lot of my notes from the conference for my
group, and I figured it might be helpful to post a version here as well.

Here's the first set, on marketing:

> For starters, here are some notes from the marketing session:
> 
> Marketing tools groups have used well:
> 
>       - press releases
>       - brochures *
>       - Ads in the local alternative weekly paper
>       - Attend community events
>       - Website
>       - "Ask me about cohousing" buttons 
>       - Underwriting "All Things Considered" on PBS radio
>       - Public meetings (intro meetings)
>       - Educational Presentations at bookstores / libraries 
>       - Tours of existing communities
>       - Direct Mail
>               - Get database of inquirers from TCN
>               - Include brochure and calendar of events
>       - Newspaper and TV coverage
> 
> * Apparently farmer's markets are a particularly good place to set up a
> table of brochures, etc.
> 
>       - catya
>                               ____
> Catya Belfer-Shevett      ____\  /      Interested in
> catya [at] pobox.com           \  / \/      Cohousing in MA?
> www.homeport.org/~catya    \/       www.mosaic-commons.org
_______________________________________________
Cohousing-L mailing list
Cohousing-L [at] cohousing.org  Unsubscribe  and other info:
http://www.communityforum.net/mailman/listinfo/cohousing-l