Cohousing-L Mailing List: Re: Labeling your community as Cohousing? Positive or less so?

[R Philip Dowds (rpdowds]

I think one's marketing/promotion should be clear and explicit about the 
cohousing identity and its special characteristics.  Yes, this will scare off 
any number of casual shoppers — but these are probably the people you want to 
scare off anyway, and do not comprise a “target market".  Obversely, it will 
engage and attract those households who are more likely to fit in, and get with 
the program.

Thanks,
Philip Dowds
Cornerstone Village Cohousing
Cambridge, MA

> On Apr 3, 2016, at 12:23 PM, Thomas Lofft <tlofft [at] hotmail.com> wrote:
> 
> 
> This query is sincerely looking for information and feedback. Do you use the 
> word 'cohousing' in your community identity for marketing and promotion? Does 
> it give you positive endorsements and marketing response, or does it create 
> confusion or apprehension in your target market?
> Has your community debated this question? How did you come to a decision?
> Thanks for your feedback. Tom Lofft Liberty Village, MD 
> _________________________________________________________________
> Cohousing-L mailing list -- Unsubscribe, archives and other info at:
> http://www.cohousing.org/cohousing-L/
> 
>