Cohousing-L Mailing List: Re: Cohousing-L Digest, Vol 243, Issue 23

[Richard Marino (rmmkmalm]

Hello All,

I’m thinking that those who have interest or potential interest may want to
rent for a short term at one or more cohousing communities, to experience
the communities first hand, before committing to either purchase or
long-term rental.

Does that make sense?

-Richard Marino

On Sun, Apr 28, 2024 at 3:46 PM <
cohousing-l-request_at_cohousing_org_wp6974b6526qdb_53p64099 [at] icloud.com>
wrote:

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>    1. Regarding advertising (Jennie Lindberg)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Sat, 27 Apr 2024 19:28:03 -0700
> From: Jennie Lindberg <jennielindberg1 [at] icloud.com>
> To: cohousing-l [at] cohousing.org
> Subject: [C-L]_ Regarding advertising
> Message-ID: <0BB70AA1-FFBB-4CD3-88F4-8A869EE6D9E8 [at] icloud.com>
> Content-Type: text/plain;       charset=utf-8
>
> I am happy to share our experience advertising Sunnyside Village Cohousing
> in Marysville, Washington, just north of Seattle. The first time we were a
> sponsor of public radio in Seattle (three years ago) we got a lot of
> responses which was exciting. We have been a public radio sponsor in the
> Seattle area several more times (a month or two each time), never with
> quite the same response as the first time but we still feel it?s a good
> demographic for cohousing. We did try public radio in Portland and San
> Francisco with no response and do not think that was worth our money (but
> you never know, do you?). Is public radio expensive? Well, it?s part of our
> budget - we feel it?s expensive to not get the word out because if we don?t
> sell our units then we don?t have a community, so it?s just part of
> building our community.
> We have listed (for free) in the National Cohousing Association Directory,
> and have been a Community Launch partner since the beginning of that
> program. We appreciate the support,  guidance and all the benefits from the
> association and recommend it. We are also listed in the FIC (Foundation For
> Intentional Communities) and NICA (Northwest Intentional Communities)
> directories and recommend them.
> We have also had a classified ad in the Unitarian Universalist World
> quarterly magazine for about 4 years. It doesn?t bring us a huge amount of
> business but doesn?t cost much and we feel it?s worth the money. Several
> people recently told us they first heard of us through UU World.
> (Interesting note: the four years ago we were listed under ?Housing? but
> since then UU World has added a specific classified section called
> ?Cohousing?).
> The place most I highly recommend is google ads. That?s what puts your
> name on the top of the list when someone googles ?cohousing in (your
> area).? When we ask interested people how they heard of us, the two places
> they are most likely to tell us are the cohousing directory and ?I don?t
> know I just was googling it?? We think that means they could have heard our
> ad on public radio which put the thought in their mind, and then googled it
> and our google ad gave them the information. We recently paid a consultant
> to get us more targeted with who sees our ads and the reduction in the
> amount we are paying google has paid for his work.  (Happy to give you his
> name if you want someone in Everett, Washington).
> We have a FaceBook page that we post pictures and events on but don?t have
> a Twitter account - sorry - X - because we haven?t gotten around to it.
> We?re working on Instagram. We?re working on ads on FaceBook.
> We encourage our members who have FaceBook or Instagram Accounts to
> promote us.
> Because we are really wanting to have more families and children in our
> community we have just recently begun advertising in Seattle?s Child and
> Parent Map. We can see an increase in the number of hits our website has
> gotten to correlate with these ads.
> We have a weekly virtual Introductory meeting on Zoom and our advertising
> and website are focused to move people in that direction. By spending only
> an hour a week we can catch interested people when they?re thinking of it
> (rather than wait a month). We like this approach. Once a person attends
> our Introductory meeting then they get links to attend other meetings and
> events that will help them get to know us.
> I hope this helps someone!
> Jennie Lindberg
> Sunnyside Village Cohousing
>
>
>
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> End of Cohousing-L Digest, Vol 243, Issue 23
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